GP Strategies Corporation Looking for Dealer Digital Performance Specialist at Windsor, Ontario, Canada Full Time

GP Strategies Corporation is one of the world’s leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

From our global experience working across thousands of projects and initiatives over the past 55 years, we’ve learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people – an extensive global network of learning experts. Additional information can be found at www.gpstrategies.com.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Act as the primary point of contact for all dealers across digital initiatives for sales and service
• Partner with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities for the dealer and to optimize the dealer’s digital engagement / performance
• Ability to travel up to 20% including overnight stays
• Work with dealer and zone team members to establish and optimize each dealer’s digital marketing strategy and plan:
• Conduct digital assessment of dealer’s digital programs
• Review key digital performance indicators with dealer and develop action plan
• Quarterback ongoing technical support requests
• Coordinate dealer website customizations
• Escalate key vendor issues for the dealer
• Work with Brand/Aftersales Teams to drive execution of divisional/ go-to-market strategies across key digital focus areas
• Website and digital advertising
• Consumer marketing
• Leads
• Service
• Digital signage
• Social/reputation management
• Other key digital services
• Expand dealer adoption and utilization of brand/aftersales digital programs, holding accountability for key participation and performance KPIs
• Increase dealer satisfaction with brand/aftersales digital initiatives & service providers
• Facilitate, coach and consult with dealers to ensure monthly/yearly digital sales and service objectives are met as well as well as accomplishing other dealership goals
• Coach dealer on customer acquisition, retention, satisfaction and dealership

Minimum Education/Experience Required

• Bachelor’s degree
• 1 to 2 years experience
• Working knowledge of digital advertising & marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc)
• Knowledge of automotive digital vendor ecosystem
• The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment
• Excellent oral and written communication skills that involves understanding the audience; getting the message across; presenting information effectively; and communicating openly
• Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment
• Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal
• Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel
• Ability to influence business partners
• Ability to manage cross-functional groups
• Ability to adapt to various levels of dealership digital expertise
• Computer skills to develop, maintain, and analyze data
• Business consulting skills, ability to create action plans and track progress

Preferred Qualifications

• Dealership/automotive experience
• Digital retail experience
• Salesforce experience
• Competency in basic performance consulting tools such as Root Cause Analysis and Action Plans

General physical requirements for the essential functions of this job may include:

Category B – General Office/Field

General Physical Requirements

Physical Activities

Visual Acuity

General Working Conditions

Light Work – Exerting up to 20 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Light work involves sitting most of the time.

Reaching

Sitting

Driving

Standing

Stooping

Lifting

Walking

Fingering (typing)

Grasping

Talking

Hearing

Repetitive Motions

Close visual acuity to prepare and analyze data, view computer monitor, and read.

Requires visual acuity to view surroundings and identify potential hazards to safety while performing essential functions of the job, or view presentation screens and other visual aids in a classroom or other client setting.

Visual acuity to operate a motor vehicle.

Both indoor and outdoor environmental conditions.

With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That’s how great ideas are born, which enable us to work smarter.

GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.