Hardboot Inc. | Fractional Resources Looking for Marketing & Branding Specialist at Woodbridge, Ontario, Canada Full Time

The ideal candidate will be familiar with the automotive industry and will be responsible for creating marketing content and distributing it effectively. You will help create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts. 

Responsibilities

• Brand Development: Enhance brand resonance through cohesive messaging, innovative campaigns, and strategic positioning within the automotive industry.
• Brand Assets Management: Oversee and maintain the company’s branding elements, including the brand book, corporate overview, business cards, MS templates, and logo.
• Market Research: Conduct thorough market analysis to identify industry trends, customer demands, and competitive landscapes, leveraging insights to inform business strategies and product positioning.
• Pricing Analysis: Conduct comprehensive pricing evaluations, considering internal costs, competitor pricing, customer preferences, and market dynamics.
• Campaign Management: Develop and implement marketing initiatives across diverse channels—digital, print, and social media—to effectively engage target audiences and accomplish marketing objectives.
• Content Creation: Generate compelling content for various platforms, ensuring alignment with brand identity and resonance with the intended audience.
• Digital Marketing: Enhance website design to reinforce brand identity and communication strategy, maintain website content, and provide support for social media, SEO, advertising, and email marketing efforts.
• Collaboration: Foster synergy across cross-functional teams—product development, sales, and external agencies—to align marketing initiatives with overarching business goals.
• Sales Support: Collaborate with Sales and Product teams to devise annual strategies, recommend events, and suggest enhancements to achieve key objectives and reach target audiences effectively.
• Vendor Management: Direct and oversee the activities of agencies, contractors, and print houses in developing new promotional materials.
• Event Planning: Coordinate industry events, trade shows, and conferences to elevate brand visibility and forge relationships within the automotive sector. Manage trade show logistics, ensuring seamless execution and effective space utilization.
• Analytics and Reporting: Monitor and analyze marketing campaign performance, offering actionable insights and recommendations for continuous improvement. Utilize data-driven insights to measure ROI and optimize strategies accordingly.

Qualifications

• 3 years’ of marketing experience
• BS/BA in Marketing or a related field of study
• Excellent writing and communication skills
• Experience with B2B Trade Shows
• Strong project management skills