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Analyst Marketing
Location: VAUGHAN
Additional Location:
Career Band: Support
Job Function: Marketing
At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
Our Canadian team is focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.
Summary
Reporting to the Marketing Lead and partnering closely with the Customer Experience/Public Relations Lead, this role plays a key supporting function in Harley-Davidson’s plans to better engage directly with our customers through impactful interactions, both in-person and virtually, and is a vital team member in enabling our dealer network through strong communications and marketing tactics. This includes supporting the North America marketing organization with specific attention to experiential events, go-to-market readiness, retail integration, social media marketing, internal and external communications and execution of tradeshows, brand/product events, Public Relation (PR) launches, Harley-Owners Group (HOG) rallies, and dealer demonstration days or open houses.
This exciting, fast-paced role supports and manages relationships within a matrix organization and ensures responsibilities and deadlines are met within the Canadian Market. This individual must work collaboratively with many marketing teams across North America.
This role is a 100% remote work from home role, with frequent interaction via MS teams with colleagues, and may require attendance at team meetings or gatherings (infrequently). During peak riding season (spring/summer), the role will require some travel for marketing support at special events and dealer events, as required (infrequently).
Key Deliverables
Percentage Of Time
Principal Accountability
Key Deliverables
35%
Experiential Events
Experiential Event support including program development, dealer support and communication, social media management and on-site activation
Harley Owners Group (HOG) support including program administration, management of HOG magazine Inbox, liaison with Regional Directors & Regional Rally Coordinators
25%
Go-to-Market Readiness & Retail Integration
Tracking website updates and go-to-market readiness by reviewing product specifications and legal trademarking.
Works with agencies on designing and scheduling point of purchase materials (posters, window clings etc.) and ensures deployment to dealer network. Also creates digital marketing assets (emails, web banners, social media captions, print ads etc.).
15%
Social Media Marketing & Analytics Analysis
Collaborates with external agencies on social media marketing content for Facebook, Instagram, Twitter, LinkedIn. Some copywriting, reviewing of photography and product specifications. Manages budget for paid ads/boosting as required.
Reviewing and tracking performance metrics from digital and social media and events.
10%
MarCom/Brand Marketing & Other
Coordinates with email marketing team, reviewing content and communicating KPIs.
Point of contact for parts and accessories, service and general merchandise marketing, and helps with setting up digital catalogues and ads.
Supports relationships with suppliers, printers, and internal staff to prepare publications and ensure product is organized and finalized for production deadlines.
Point of contact for Harley-Davidson Financial Services marketing program invoicing.
10%
H-DC Team and Dealer Communications
Ensuring dealer communications are uploaded to the communication platform on a regular basis (coordinating with team, wordsmithing, publishing, and project managing presentations).
Prioritizing and responding to emails across multiple marketing, sales, and other teams.
Availability for monthly network wide presentations and assistance as required with slides, content creation and updates.
5%
Company Owned Vehicle Management
Tracks and manages Company Owned Vehicle (COV) motorcycle fleet access for external and internal stakeholders
Job Requirements
The successful candidate is a self-starter, who is personally motivated, positive and is naturally organized with meticulous attention to detail. We are looking for a team-player, who thrives in a dynamic, fast-paced environment who would excel at cross-country collaboration with the larger North American marketing team.
- Minimum of 3-5 years of marketing experience including external communications, digital media (some e-commerce experience is an asset), events, and ideally with experience in content management and planning for social media, web, email marketing and print.
- A Bachelor’s degree or Marketing related Diploma is preferred.
- Experience working with both agencies and national brands is preferred.
- Experience mapping out and tracking KPIs for social media or events an asset.
- Ability to interpret digital media and web analytics is preferred.
- Successful candidate needs to have ability to work extended hours to prepare for and attend events, including weekends as required (infrequently).
- Ability to travel within Canada when required (approx. 25%).
- Experience communicating with multiple stakeholders while managing timelines and setting expectations. Experience collaborating with a national sales and marketing team is preferred.
- Proven ability to manage invoices and proactively identify opportunities/issues.
- Experience working with multiple suppliers within a global structure.
- Excellent interpersonal and communication skills, bilingual in French and English is highly preferred.
- Strong attention to detail required.
- Any knowledge of Adobe Experience Manager (AEM) is an asset, for publishing internal and dealer network communications, sharing videos, updates etc.
- Proficiency with Excel required as well as MS Office suite (Word, PowerPoint etc.).
- Valid Motorcycle license would be an asset (or willingness to learning in the future).
Why Harley-Davidson?
You’ll play a pivotal role in helping us create the company we want to be. And for our employees and H-D community it’s done through being fair, honest, positive, and creative. This isn’t just any company. And yours isn’t just any career. It’s part of your story. Ride with us and make it legendary.
We offer an inclusive compensation package for all regular full-time employees including, but not limited to, annual bonus programs, employee discounts on motorcycles & related products, H-D branded apparel and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).
Harley-Davidson Canada is an equal opportunity employer that values diversity in the workplace. In accordance with the Accessibilities for Ontarians with Disabilities Act (AODA), accommodation will be provided upon request throughout the recruitment and hiring process.
Hiring Manager: Ashley Ainsworth
Travel Required: 10 – 25%
Location: VAUGHAN
Additional Location:Job Expires:
Direct Reports: No
Company: Harley-Davidson Motor Company
Auto Req ID:17844
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is not eligible for relocation assistance