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Job Description
Insight Global is looking for a Paid Search Specialist to help us manage our paid search campaigns. You’ll be working on global search and performance max campaigns as part of the SEM Team.
WHAT YOU’LL DO:
Campaign Planning and Setup
* Strategically plan and set up targeted advertising campaigns to maximize efficiency and effectiveness.
* Ensure campaigns are well-organized, with ad groups and keywords appropriately grouped for optimal performance.
Search Query Report (SQR)
* Conduct regular SQR analyses to refine SEM campaigns, including optimizing keyword lists, adding negative keywords, and customizing ad copy.
* Utilize SQR findings to enhance campaign performance and increase ROI.
Bid Optimization
* Implement and manage advanced bidding strategies to optimize ROI while maintaining market competitiveness.
* Continuously monitor keyword performance and adjust bids to align with campaign objectives and budget constraints.
* Balance bid costs with desired ad placements and optimize for maximum ROI.
Performance Analysis
* Regularly analyze key performance indicators (KPIs) such as conversions, ROAS, CTR, CPC, and AOV to evaluate campaign success.
* Identify trends, patterns, and anomalies in performance data, and use these insights for strategic decision-making.
* Proactively make data-driven recommendations to enhance campaign performance.
Reporting
* Generate comprehensive performance reports, highlighting key metrics and campaign progress.
* Provide actionable insights and data-driven recommendations to stakeholders for continuous improvement.
Cross-Functional Collaboration:
* Work closely with other marketing teams to ensure alignment of paid search strategies with broader marketing goals.
* Collaborate with the creative team to develop effective ad creatives and landing pages that resonate with target audiences.
Market and Competitive Analysis:
* Keep abreast of industry trends, competitor strategies, and market changes to stay ahead in the paid search landscape.
* Apply market insights to optimize campaigns and explore new growth opportunities.
Technical and Analytical Tools:
* Utilize various digital marketing tools and platforms (e.g., Google Ads, Bing Ads, Google Analytics) for campaign management and analysis.
* Stay updated with the latest features and updates in these platforms to leverage advanced functionalities.
Continuous Learning and Development:
* Engage in ongoing learning and professional development to stay current with the latest trends and best practices in paid search marketing.
Skills and Requirements
Technical Skills:
* Experience in SEM and Paid Search Campaigns: Some practical hands-on experience in managing and optimizing SEM campaigns, particularly in Google Ads and Bing Ads.
* Analytical and Data Interpretation Skills: Proficiency in analyzing performance metrics (such as CTR, CPC, ROAS, and conversions) and making data-driven decisions.
Bidding strategies for above – need to be familiar
GA4 competency – ask candidates where they are – Google Analytics 4
* Keyword Research and Optimization: Demonstrated ability in conducting keyword research, analysis, and optimization to enhance campaign performance.
* Experience with Digital Marketing Tools: Familiarity with digital marketing tools like Google Analytics 4, SEMrush, or similar platforms.
Keyword planner
Google ads editor
Platform experience
Need someone who knows analytics
* Bid Management Expertise: Experience in bid management and optimization for maximizing ROI.
* Reporting and Communication Skills: Ability to generate detailed performance reports and effectively communicate insights and recommendations. null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
