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Description:
Innovation Activation Manager
Lead the design, development, and implementation of the strategic marketing plan to support the regional business, sourcing and reputation priorities, in alignment with regional priorities. Be a trusted business partner and marketing subject matter expert for the Site Head to support delivery against business priorities such as strategic sourcing, occupancy rates, revenue targets, customer satisfaction, regional awareness as well as contribute to brand awareness. Oversee all external and internal engagements where the relevant site and/or portfolio is references including paid, earned, owned, and shared channels. Responsible for designing and implementing strategies that cultivate a vibrant community at for the local portfolio and communicate value-added services offerings, which includes collaboration across cross-functional teams.
This role reports to the Brand Leader with dotted line to the relevant Site Head.
Key Responsibilities:
In partnership with the Site Head, develop the vision, mission, and engagement strategy / plan to attract high potential, strategically aligned companies and drive value for current portfolio companies
Responsible for engaging the site portfolio to grow brand affinity and secure portfolio content to be utilized in the strategic engagement plan
Design, develop, implement, and report on marketing initiatives for their local business priorities, inclusive of programming, marketing, and sponsorships
Support Global and Regional Sourcing activations locally, including planning, budgets, scheduling, speaker recruitment and management, marketing, registrations, delivery and tracking project metrics.
Partner with the Sourcing Activations Team sourcing initiative that occur in region.
Serve as a brand ambassador for company and its component parts in the region.
Participate as a key Leadership Team member for the local team.
Detailed Tactics:
Responsible for developing the Site strategic engagement plan including budgets and monthly reporting to ensure execution success
Manage the implementation of all elements of programs (manage budgets, develop calendar, recruit speakers, manage logistics, ticket sales, RSVPs)
Responsible for ensuring a lead generation process is in place and manage the growth of the portfolio in the region
Accountable for tracking, analyzing and reporting ROI to the Site Leader and Activation Leadership for regional digital social, programmatic and special projects metrics to ensure they are meeting business requirements/objectives
Support for the regional marketing including posting of events on social media, cross promotion with partners, targeted LinkedIn internal and external posts, communication of internal events and follow up. This includes the development of strategic e-marketing communications plan and schedule to ensure optimal attendance results
Responsible for growing brand awareness, applications and demand generation via CRM, paid digital advertising, analyst and influencer marketing
Responsible for regional team’s use of event management platforms such as Splash and HubSpot. Oversee creation of event materials such as: print programs, presentations, welcome slide decks, Event speaker management including scheduling, collection of speaker materials and slide decks. Manage attendee lists and badge production, survey creation, and event recaps, report final lists. Manage event logistics such as booking venue, obtaining permits and licenses, if needed, certificate of insurance, managing event setup and catering, coordinate event calendar entries, coordinate event setup with various teams (catering, security, janitorial, AV, operations) and calendar management
Manage and engage ongoing relationships with key internal and regional external stakeholders including strategic marketing partners, trade associations, sponsors, sponsored organizations, and collaborators by developing mutually beneficial agreements and tracking benefits to ensure optimal results
Responsible for web presence and manage maintenance and content for prospective region, i.e., Google My Business and regional website site page
Support presence at regional conferences (sponsorship, speaking engagements, event planning, advertisements, booth, speakers, etc.)
Manage and coordinate tours with site team for guests and support tour/visits. Notify global security of all foreign delegation tours/visits
Responsible to set a strategic engagement plan to engage onsite resident community through coordination of social and networking events and regular communication of relevant and external community activities
Support corporate identity regionally through internal and external work (electronic and hardcopy newsletters, intranets, external websites, external brochures, presentations, social media channels, SOPs, etc.)
Create site portfolio engagement strategy and actively participate in site related activities including audits and portfolio community activities.
Contribute to initiatives that are developed for adoption across JLABS, but customized by site such as Resource Hub, Investor Hub, data collection, annual reporting, etc.
Qualifications:
Minimum of 7 years in brand management, marketing, or related field
Education:
Bachelor of science in marketing or related field
Experience and Skills Required:
Exceptional content marketing skills
Ability to manage budgets and financial forecasts
Strong executive presence
Strong writing skills
Analytical use of data
Proactive and results driven
Innovation – brings innovative ideas to the table
Strong familiarity with variety of digital tools and approaches to drive business results
Ability to develop strategic initiatives to foster community development
Good people skills, able to influence management and work cross-functionally
Strong organization skills with ability to prioritize
Must be detail orientated and have strong personal leadership skills.
Exceptional event planning and production skills
Agency/contractor management
Must be able to organize work towards deadlines and priorities on a daily basis, and to cope with fast pace.
Energetic, dynamic, enthusiastic, committed, initiative-taker with can-do attitude
Aligned with our Leadership Imperatives
Team player
Customer service oriented
Preferred:
Understanding of venture investing trends impacting client base
Understanding of start-up ecosystem development
Skills in business development, partner management
