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IDC is seeking an experienced Sr. Marketing Specialist, Digital Demand Generation to help build, plan, and implement the overall digital marketing strategy for North America. The Senior Marketing Specialist will report to the Marketing Director and will coordinate and advise on social media content and strategy, SEO, SEM, and be part of optimizing corporate digital platforms (including our blog) to achieve demand generation KPIs.
Why IDC?
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC was recognized by the Institute of Industry Analyst Relations (IIAR) as the 2022 Analyst Firm of the Year for the third consecutive year, for delivering critical, timely insights in coordinated efforts around the world, during a time when our customers faced unprecedented challenges.
Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future! We are just getting started!
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Oversee and optimize social media campaigns including scheduling, copy editing, and KPI reporting
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Manage the IDC Blog, which includes administration of the editorial calendar, QA processes, blog optimization, and related promotional campaigns to drive engagement and MQLs
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Collaborate with the demand generation marketing team members to intergrate digital marketing strategies and tactics into their programs to accelerate top of funnel lead generation
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Drive brand governance across social media accounts, digital ads, web properties, etc.
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Create and manage SEO, link-building and content strategies across our digital properties
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Track marketing metrics and analyze digital campaign and property data to measure marketing success
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BA/BS in Marketing, Communications or other related degree
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Minimum 2+ years of B2B demand generation marketing experience focused directly on digital marketing (prior IT market experience a plus)
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Experience with a social media management tool (Hootsuite preferred)
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Prior direct social media management including overseeing content calendars
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Previous experience with managing a blog editorial calendar and workflow processes (WordPress experience preferred)
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Demonstrated experience with ongoing KPI reporting for key stakeholders
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Prior experience with SEO strategies and knowledge of SEMRush (or similar tool)
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Knowledge of digital lead generation strategies and best practices
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Strong organizational, prioritizational, planning, analytical and strategic thinking skills
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Attention to detail and ability to multitask and manage multiple projects
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Collaborate with extended marketing team to achieve results at scale
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This role will be based out of our Toronto Canada office with a hybrid work schedule
About IDC: International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,200 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.
IDC Canada is an equal opportunity employer. It is the Company’s policy to recruit and select applicants for employment solely on the basis of their qualifications, with emphasis on selecting the best qualified person for the job. Applicants must have a valid Canadian Social Insurance Number (SIN) card. Only qualified candidates will be contacted.
ID: 2023-4914
