Invest in Canada | Investir au Canada Looking for Digital Marketing Officer at Canada Full Time

Application deadline: November 12, 2023

Job type: Fulltime, Permanent

Location: Remote

Language: English is essential, French is an asset

Salary range: $71,800 – $81,600

Steer Canada’s Future

As Canada’s investment attraction and promotion agency, Invest in Canada leads with one goal: to find the best to invest. We rally the country’s economic forces to bring committed and engaged global businesses and their investments to our country. This pursuit requires us to brand and market Canada on the national and global stage to increase awareness of what our country has to offer and why we’re the go-to destination for investment. In bringing your skills and expertise to Invest in Canada, you will be a part of building a prosperous, sustainable economy for our country, our communities, and the world.

Guided by these principles, we believe our people are the key to advancing our mission of establishing Canada as the leading destination for global investment. Driving the development of Canada’s collective economic and social wealth involves a high-level of innovation, forward-thinking and accountability. You will be joining a team that is encouraged and challenged by building a greater Canada. Being a key member of a dynamic and action-oriented team, you will take ownership over your work, collaborate with the greater team, and become a reliable expert within the organization.

Invest in Canada is looking for a Digital Marketing Officer to assist with the development and implementation of digital tactics to advance Invest in Canada’s marketing plan. Reporting to the Manager, Digital, this role will collaborate with internal and external resources to execute on the action items outlined in the digital marketing strategy and ensure all priorities are being met.

Duties and responsibilities:

Primary responsibilities for this role may include but are not limited to the following:

• Develops and executes organic social media strategies to support organizational objectives including editorial plans and content calendars for all social media platforms (X, LinkedIn, Facebook. YouTube).
• Supports the strategy and execution of paid social media campaigns to advance Marketing objectives.
• Develops, writes and publishes content for all Invest in Canada social media platforms in both official languages, working closely with the Manager, Digital and broader Communications teams to align on domestic and international messaging, and translators when necessary.
• Develops and publishes content for Invest in Canada’s website in order to drive qualified traffic, leveraging best practices for SEO and web writing.
• Conducts research and analysis to measure effectiveness of organic social, paid social and web strategies in order to recommend and present actionable insights to senior management.
• Works with designers to develop infographics, animations, ads, presentations or other relevant creative assets.
• Liaises with various partner networks (federal, provincial, municipal) to collaborate on campaigns, share best practices and report results on partner engagement.

Requirements:

Post secondary education in the field of Business, Commerce, Marketing, Digital or a related field.

• 3-5 years of technical experience managing organic and paid social media strategies, and web content.
• Proficiency using digital marketing tools (Hootsuite, Google Analytics 4, Google Tag Manager, Campaign Manager, Salesforce, web CMS)
• Excellent internal & external communication skills (written and oral).
• Strong organizational, analytical and project management skills.
• Excellent creativity and innovative skills in all aspects of design and projects.
• Detail oriented.
• Strategic thinker and ability to make recommendations while considering the impact on all of Invest in Canada’s business units.
• Ability to travel to Ottawa, ON three times per year for All-Staff meetings