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Our Real Estate Client located in Ajax is looking for an experienced Marketing Manager to join their successful team.
What will you do?
- Manage, lead, and coach the marketing team members, through the effective delegation of tasks, quality and timeliness of work produced and performance management including building competence & confidence via effective feedback and direction
- Develop and maintain brand consistent integrated marketing initiatives under the direction of the Team Leader to capture enough quality leads to satisfy the growing number Sales Representatives joining the team
- Deliver a robust rolling 12-month marketing strategic calendar, that includes multi-channel & digital marketing efforts with supporting operating metrics and budget allocation, aligned to our short/long term sales objectives
- Responsible for ensuring the effective and efficient design, content and messaging of all marketing assets including targeted segmentation, while maintaining the brand’s high standard
- Deliver an optimized marketing strategy that successfully leverages our CRM database to generate new business
- Develop and deliver a marketing plan for the Pride in Design company that generates new business
- Develop vigorous and intuitive monthly KPI reporting capabilities to measure the ROI of the company’s marketing efforts including recommendations to optimize spend and improve results
- Deliver a plan around consumer surveys, client satisfaction rates, and produce client specific reporting based on feedback obtained (including closing gifts)
- Create and monitor a process for the marketing team to engage with clients to have them follow, share, like and subscribe to our social media channels
- Deliver a process and maintain the onboarding of agents specific to marketing (photo shots, business cards, obtaining bio, door hangers, signup with KB Core, Follow-up Boss, Sierra, proper set up of social media accounts etc.)
- Deliver a plan to keep the website consistently relevant and optimized
- Manage the weekly/daily/monthly marketing collateral content including website, social media channels (Facebook, Instagram, YouTube, Tik Tok, LinkedIn etc.) influencer capabilities, email blasts, flyers, door knockers, print brochures, signage etc. to generate leads
- Manage and drive organic/non-organic pay-per-click, SEO and Google Analytic metrics, delivering against KPIs and aligned to sales generation strategy
- Represent the brand/company by actively contributing to peer groups, masterminds, external meetings etc.
- Support our brand awareness through planned campaigns (recruitment, networking, etc.), community involvement, media presence and public relations opportunities (publications, blogs/vlogs, television, charity, social events, and sponsorship etc.) to recognize our clients, while generating quality leads
- Bi-monthly appreciation events based on client segmentation
- Conduct market research studies on industry trends, demographics, pricing schedules, competitor services, and other relevant information to form marketing recommendations
- Attend training, seminars and conferences as required
What will you need?
- 2+ years in a marketing/branding or project management role within the real estate industry
- A degree in marketing or a related field preferred
- Impactful communication skills across all platforms: print and online materials, media relations and stakeholder to build brand awareness and community engagement
- Ability to manage multiple tasks with shifting priorities and to interact effectively with diverse personalities in a fast-paced team-oriented environment
- Self-starter, with an entrepreneurial approach and willingness to roll up your sleeves
- Passion for leveraging marketing technology to drive a superior client experience
- Able to create realistic schedules and meet deadlines under stress and interruptions.
- Confidence with decision making regarding determining project guidelines, purpose, following through and completion.
