JENNY BIRD Looking for Senior Director, Brand Marketing at Toronto, Ontario, Canada Full Time

for a Senior Director, Brand Marketing to join the team. I have been with the company for four

and a half years and although we have managed to accomplish so much in that time it feels like

we’re just getting started! It is amazing to look back at the way the company has evolved,

pivoted and scaled since its inception. We have an incredible team that are supportive of one

another and I think that’s what sets us apart from a lot of other places to work.

In this role, you will blend strategic thinking with being a day-to-day brand champion. You will

lead the go-to-market calendar, ensuring there is a cohesive and thoughtful approach to each

campaign and brand initiative. You’ll work closely with the Creative Services team in

conceptualizing each product and promotional campaign to ensure they are on brand as well as

innovative and fresh. You’ll grow our brand awareness and play a key role in driving JENNY

BIRD’s campaign strategy and rollout forward.

You are perfect for the role if you consider yourself a performance-driven leader. You’re an

adaptable and innovative person who thrives in a fast-paced environment, you have an

entrepreneurial spirit, and a desire for building world class lifestyle brands.

Roles and Responsibilities:

• Build the strategy for JENNY BIRD’s monthly and quarterly marketing plans, campaigns

and launches alongside key stakeholders

• Be a critical leader in the development of omni-channel marketing strategies to achieve

growth objectives and targets as it relates to collection launches, promotional strategies

and overall brand awareness

• Responsible for the success of our organic social channels; help shape the storytelling

and content strategy by working closely with our Associate Art Director and Digital

Marketing Coordinator

• Responsible for developing and executing growth marketing strategies to maximize new

customer acquisition through new channels (direct mail, podcasts, OOH, evergreen ad

campaign)

• Work closely with the Marketing Project Manager and Editorial Director to build briefs

for each brand campaign and launch.

• Work closely with the Marketing Project Manager to bring major sale periods to market (ie. Black Friday) working with operations, logistics, finance, customer care, creative, copy, influencer marketing and content for a holistic promotional period
• Work closely with the VP of Brand Marketing to execute the performance marketing and

ad plan that best supports the marketing calendar every month

• Work closely with our operations team to stay informed on inventory availability and

upcoming product launches, as well as influence upcoming inventory buys based on ad

performance and planned future content

• Meet regularly with other Directors (Editorial, Retention, Partnerships, PR/Comms,

Ecomm) to ensure brand consistency across all owned channels and brand plans

• Leverage consumer, market, cultural and competitive insights to drive brand strategies forward
• Ensure brand consistency across all channels
• The Digital Marketing Coordinator reports into this role

Qualifications:

• 5+ years in brand marketing
• Experience with a DtC growth company that was >20mil rev preferred
• Hands on experience in paid platforms – Instagram, Facebook, Google, TikTok
• Experience developing a global go-to-market strategies
• Hands on experience using data platforms (like Google Analytics)

Perks at JENNY BIRD

• 3-weeks vacation + 3 floating days + Summer Fridays (we close the office early at 1pm!)
• Your birthday off!
• A comprehensive benefits program + health care spending account.
• Parental leave top-up.
• Professional development budget to use towards courses and/or certificates
• Perks on JENNY BIRD products!

Location

We have flexible working arrangements for the team. Currently, our team is working remotely

2-3 days a week and are required to be in the office the other days. Our office is located at The

East Room at 507 King Street East.

JENNY BIRD does not discriminate in hiring or terms and conditions of employment because of

an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email.

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