KFC Canada (Yum! Brands Subsidiary) Looking for Associate Marketing Manager, Brand & Reputation at Vaughan, Ontario, Canada Full Time

Join one of the World’s Top 100 Brands and play a supporting role in its transformation journey in Canada by being a key member of the Brand & Reputation team.

KFC Canada is looking for someone who not only loves chicken but has a real passion for marketing, creativity and delivering award-winning results. As Associate Marketing Manager, Brand & Reputation, you will report directly to the Marketing Manager, Brand & Partnerships as part of a team that includes brand strategy & national advertising.

Key Responsibilities

• Lead the charge in growing trust and shift quality perceptions of the KFC brand in Canada.
• Develop the Brand Reputation Strategy and how this works alongside other business priorities.
• Key Metrics to improve: Trust, Quality as measured by UGov
• Reassess the role and opportunity of existing programs: Harvest food donation and KFc
• Unique opportunity to support strategic planning and implementation of brand marketing and communication initiatives for one of the world’s most iconic brands, delivering world-class creative and execution through the launch of bold brand campaigns across the entire channel mix – TV, OOH, Digital, Social, PR, etc.
• Lead key partnership opportunities to drive transactions and trial of KFC
• Work with the senior management to develop and execute marketing strategies, tactics and plans for the business
• Partner with agencies (Creative Agency, PR Agency, etc.) inspiring them to execute courageous, distinctive, and relevant work.
• Gather relevant customer data and actively monitor and analyze this data to refine marketing strategy and generate consumer insights.
• Play an active role in building relationships with external counterparts to drive the business forward & unlock incremental value.
• Present ideas to key internal/external stakeholders & secure commitment for them.

Key Qualifications

• Required bachelor’s degree in marketing/Advertising/Commerce.
• 3+ years of Marketing experience preferably in CPG, QSR, or Retail Marketing
• Able to work under pressure and coordinate work with multiple deadlines.
• Brilliant creative skills and ability to work in strong partnership with agencies.
• Proven track record in the coordination of brand-building strategies and creative execution
• Ambition, resourcefulness and tenacity, and belief in galvanizing a turnaround for the brand in Canada.
• Strong collaboration skills that focus on delivering efficiency and effectiveness
• Proactively develop effective processes and support documentation such as Briefs, Post Campaign Reports and Workback Schedules
• Strong relationship-building skills
• Manages multiple projects simultaneously in an environment with changing priorities

Benefits:

• Hybrid work model
• Paid Vacation days plus additional YUM! paid holidays
• EAP Programs available to families as well Comprehensive benefits package
• Life insurance, disability and wellness programs
• Retirement savings programs including RRSP and DPSP with employer contribution
• Annual Performance Bonus
• Education reimbursement for employees
• Employee referral program

What makes KFC a great place to work?

Our People. We invest in people capability above all else, with a proven track record of developing internal talent to leadership levels across the business both in Canada and globally. We want people with smart, heart, and courage that have the opportunity to not just make an impact today but to become leaders of the future.

Our Culture. We are known for a culture that rewards and recognizes great effort, big or small, and providing the work-life balance that is so important to staying inspired and engaged. We don`t just say it, we mean it – every Friday is a half day at KFC Canada! We will focus on your personal development as much as your professional development to ensure you can bring your best self to work.

KFC, part of Yum! Brands, is the world’s most popular chicken chain and every day, we serve more than 12 million customers in more than 45,000 restaurants around the world. Our commitment to great food and service is the same commitment Colonel Harland Sanders had when he founded the concept more than 55 years ago, and that’s why KFC remains the worldwide leader in the category.