KFC Canada (Yum! Brands Subsidiary) Looking for Brand & Retail Marketing Coordinator at Vaughan, Ontario, Canada Full Time

Kickstart your career by working on one of the world’s most iconic brands and join our transformation journey at KFC Canada. As a key member of the Marketing team, the Marketing Coordinator supports the execution of our retail calendar’s brand communications across Advertising & PR channels with a relentless focus on building the brand and driving sales. This is a unique opportunity to join a fast-moving business and team, giving you the chance to work on a broad scope of creative (+10 campaigns per year), and partner with Marketing Leadership + Agency partners to continue to elevate creative strategy and execution. We are looking for a talented creative marketer who believes in courageous creative, has a passion for the KFC brand and can translate this into impactful creative ideas and executions.

Key Responsibilities (includes but not limited to):

• Coordinate and assist in the project planning and implementation of marketing and communication initiatives for one of the world’s most iconic brands, delivering world-class creative and execution through the launch of bold retail campaigns across the entire channel mix – TV, OOH, Digital, Social, PR, etc.
• Lead the project management of multiple retail-led campaigns throughout the year to drive sales growth, with a focus on executional excellence across a cross-functional project team.
• Coordinates the development of marketing materials in consultation with key stakeholders. This includes coordinating internal and external feedback and approvals at all stages of the project and incorporating changes to produce final output.
• Support Marketing Manager with the execution of TV & Video productions, working in partnership with Agency counterparts.
• Brief and guide creative development and content strategies with our agency partners and internal teams.
• Execute marketing campaigns across multiple channels (TV, Online, Digital and OOH) while ensuring deliverables are consistent with the overall brand strategy.
• Responsible for upholding brand guidelines.
• Ensure a clear tone of voice in line with brand campaign and deliver shareable content across all digital channels (YouTube, Facebook, Instagram, Twitter and KFC.ca).
• Proactively develop effective processes and support documentation such as Post Campaign Reports, Food Orders, Workback Schedules, and Field Communications.
• Partner with agencies (Creative Agency & PR Agency) inspiring them to execute courageous creative.
• Work collaboratively with the performance marketing team to deliver on campaign objectives and cross-functional business teams to drive internal engagement.
• Support with Public Relations for retail campaigns to build positive brand reputation.
• Responsible for upholding brand guidelines.
• Contribute to the achievement of business objectives, brand objectives, strategies and KPIs.
• Project management ensuring all projects are organized and on track.

Key Qualifications:

• Post-Secondary degree in Marketing or Business with a minimum of 1 year experience in Marketing and/or Advertising with a leading retailer, QSR or packaged goods organization or equivalent.
• Strong organization and project management skills with the ability to effectively manage various projects simultaneously.
• Creative problem solver with a strong work ethic and ability to work independently as well as with a team.
• Strong collaboration skills that focus on working in effective partnership with agencies.
• Proven analytical skills and an ability to turn insights into action-driven results.
• Ambitious, self-starter attitude, with a hunger to learn, grow, and challenge the status quo.
• Effective verbal and written communication and presentation skills.
• Proficient in MS Office (Word/Excel/PowerPoint).
• Knowledge of store operations and internal departmental processes would be considered an asset.
• Bilingual (French, written and verbal) would be considered an asset.

Benefits:

• Hybrid work model
• Paid Vacation days plus additional YUM! paid holidays
• EAP Programs available to families as well Comprehensive benefits package
• Life insurance, disability and wellness programs
• Retirement savings programs including RRSP and DPSP with employer contribution
• Annual Performance Bonus
• Education reimbursement for employees
• Employee referral program

What makes KFC a great place to work?

Our People. We invest in people capability above all else, with a proven track record of developing internal talent to leadership levels across the business both in Canada and globally. We want people with smart, heart, and courage that have the opportunity to not just make an impact today but to become leaders of the future.

Our Culture. We are known for a culture that rewards and recognizes great effort, big or small, and providing the work-life balance that is so important to staying inspired and engaged. We don`t just say it, we mean it – every Friday is a half day at KFC Canada! We will focus on your personal development as much as your professional development to ensure you can bring your best self to work.

KFC, part of Yum! Brands, is the world’s most popular chicken chain and every day, we serve more than 12 million customers in more than 45,000 restaurants around the world. Our commitment to great food and service is the same commitment Colonel Harland Sanders had when he founded the concept more than 55 years ago, and that’s why KFC remains the worldwide leader in the category.