The KOHO collective has grown to 250 employees to date. Discover our culture here and get the inside scoop from our team here !
KOHO’s Marketing team is looking for an experienced Product Marketing Manager to join our team as the lead for all product communications and integrated marketing. As the critical connection between Product and Marketing, you can easily speak both languages, ensuring smooth communication and planning process. Acting as the primary contact in marketing, you have an eye on all the moving pieces and can speak to their roles.
As our Product Marketer, you will drive user growth and product adoption by identifying the target audience, defining a relevant and differentiated product narrative, and developing a go-to-market strategy for each product and service in the KOHO portfolio. This role is highly collaborative, strategic, and able to unite the full marketing stack to a focused goal.
A storyteller at your core, you will own our audience/user research, delivering a company wide hierarchy of value propositions and key features/benefits through a consumer lens. In parallel with the product managers who lead the KOHO app’s development, this role will help inform the product definition and roadmap by providing relevant customer insights and marketing/commercial perspective to the product team.
What You’ll Do
Who You Are
What’s In It For You?
We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:
The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact [email protected] and the People and Culture team will be happy to help.
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