Labatt Breweries of Canada Looking for Head of Strategy at Toronto, Ontario, Canada Full Time

draftline YYZ (Toronto) is Labatt’s in-house creative agency and part of the draftLine family across the world with offices in New York, Buenos Aires, London to name a few.

dratfLine is a first of its kind in-house creative engine powered by data & technology moving at the speed of popular culture. draftLine will also leverage consumer data and marketing technology to measure media and content performance in real time and ultimately personalize consumer digital experience at scale.

Our pillars are 3:

• Cultural Relevance – it’s not just about producing content faster and with more cost efficiency, it’s about creating a positive impact by driving stronger engagement and cultural relevance with our consumers.
• Speed & Agility – engaging with consumers when it matters is just as important as our creative output.
• Efficiency – We know that consumers use their social platforms for different reasons, so we want to create content on a platform by platform basis and really personalize at scale.

The Role:

• You will work directly with the Executive Creative Director of draftLine in developing campaign platforms that range from small to large, but hinge on data focused insights about consumers and brands.
• You will also work directly with the Labatt brand leadership teams to ensure accuracy of content, brand positioning and editorial consistency for all work produced by draftLine. We’re looking for a highly creative problem solver, adept at liaising between brand teams and draftLine creatives to execute key strategic deliverables with exceptional quality and proficient speed. The candidate must be able to work in fast-paced pressure environment with the ability to take ownership of their work and demonstrate strong abilities to effectively communicate between multiple groups. And above all, we are looking for someone looking to think outside of the box, an innovator/disruptor.
• Lead the team in developing, executing and managing paid digital marketing campaigns for diverse brands in Labatt portfolio.
• Strategize, implement and manage successful campaigns of all forms – believing that creative starts with an idea, not a medium.
• Monitor competitive landscape and industry trends and seek out new digital media opportunities
• Oversee social listening, insights trends in real time/pop culture, and more
• Develop strategies based on the data- effectively communicate strategies in communications – both for real time as well as long form campaigns
• Proactively evaluate new opportunities for growth and expansion.
• Willing to roll up their sleeves and help build a forward looking team.

The Must Have’s:

• A Minimum of +5 years of experience managing digital or data driven campaigns
• Agency/publisher Experience
• Leadership and managerial experience
• Bachelor’s Degree in Marketing or other relevant program
• Experience with campaign analytics, Google Adwords, Bing ads, Google Analytics, Microsoft, Social, Video and Email platforms
• Demonstrated ability to drive successful and profitable digital marketing campaigns
• Outstanding communication and relationship building skills
• Effective presenter- ability to tell a compelling story and win over an audience
• Impeccable time-management skills, with a proven record of juggling priorities and meeting multiple deadlines in a fast-paced environment

Nice to Have’s:

• Google AdWords and Google Analytics certified
• Bilingual French and English

WHY LABATT:   

As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.  

EQUAL OPPORTUNITY EMPLOYER 

At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.  

REQUIRE ADDITIONAL ASSISTANCE? 

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience. 

CONTACT US  

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