Mawazo Marketing Looking for Digital Marketing Coordinator at Burlington, Ontario, Canada Full Time

We’re looking for a Digital Marketing Coordinator to join our team.

This is initially a 1-year contract with an option for ongoing full-time employment.

To make our search for the “perfect” employee (and your search for the “perfect” job) as efficient as possible, we’ve clearly set out in this job posting what this position is all about. This job is not for everyone, but it will be the “perfect” job for someone.

Please read the entire posting. It’s longer than most job descriptions because we want you to understand this opportunity clearly.

The Bottom Line

You’ll be part of a small digital marketing agency with very experienced senior leadership and a highly skilled team. We work on large-scale and complex projects in web and app development and digital marketing. We have few clients, we serve them well, and they stay with us for many years.

We’re looking for a highly organized and detail-oriented individual to execute digital marketing campaigns across multiple delivery channels for our clients. You will be part of a dynamic team that builds digital marketing engines. You can read more about our approach here: Digital marketing services for B2B field service companies.

Initially, you’ll be responsible for managing our digital marketing services for specific clients, and handle the following areas of operation for all our marketing clients: Content, SEO, Google Ads and Analytics. You will work with specialists in those areas to carry out some of the work, such as content editors, SEO specialists and Google Ads specialists. Your role will be to manage their work and to also do some of the work yourself, for which you will receive extensive training.

This is an ideal position for an aspiring all-round digital marketer who wants to work on challenging projects and expand their knowledge in online marketing and who wants to gain valuable, real-world experience applying internet technology to help businesses succeed. Our agency runs at a fast pace, without any compromise to quality and service. This requires important skills such as note-taking, task and time management, and clear communication.

Work Environment and Team Culture

Even before the pandemic, we chose to close down our office and work remotely. We have been operating a Virtual Team and Home Office ever since, and we’re not looking back! All team members work remotely and manage their own time. This means that you’ll be working independently and need a dedicated office space available to you at home with the required equipment, such as a computer, desk, chair, phone line, and internet connection.

Our culture is very entrepreneurial, and we plan to keep it that way. We believe that we have found a great balance between standardized procedures and an agile approach to our work, which gives our clients the best results. This balance is constantly adjusted as our team grows, but the entrepreneurial spirit remains.

We have a very engaged team who have fun collaborating internally and with our partners, who are specialists in design, development, and different marketing tactics. We use online tools such as Google Drive and ClickUp for collaboration and communication, so you need to be comfortable with this approach, including updating team members in writing.

The marketing team meets online every morning, and we have regular online meetings on specific topics as needed. You will do your work largely independently, but of course, support and training are available as and when you need it. Once a week, we have a full team meeting which includes the management team, marketing team members and development team members. In-person meetings happen once every quarter if your location allows it.

Work Days

Regular business hours of operation are Monday to Friday, from 9 am to 5 pm. There are no “set” office hours, and scheduling will depend on the projects you are working on and your performance goals.

Other than that, we do not and will not monitor your detailed activity, when you work, or where you work! We will simply expect that you meet your pre-defined goals, or that they are renegotiated beforehand. We trust our team to manage their time so that we don’t have to, and in such a way that our projects are successful and our clients are happy.

Compensation And Benefits

Initially, compensation will completely depend on your skills and experience. You can expect an annual salary between C$50K and C$70K per year. We like to pay for performance, so there will be regular performance reviews and we change your salary based on your performance.

We pay a quarterly bonus of up to 10% of your salary, based on the impact you make on overall business results. That’s right, no more once-a-year formal performance review, but a scheduled session every three months to review the past quarter, give you practical feedback and plan your ‘flight path’. Together, we determine your accomplishment of key objectives and use this to determine your achievement of the target bonus.

Upon your employment, you will also be enrolled in our Group Health Benefits programme, which covers your family and has a life insurance component.

Vacation

We value work-life balance, so we recognize the importance of time off work. Our official vacation policy is that after your probation period, vacation days are flexible. In practice, this means that we rarely deny requested vacation days. We expect that you are meeting your planned goals and objectives within the team and the business.

About Mawazo

Normally, we would tell you this during the interview, but we’re all about saving your time and our time!

Our founders Thomas Hess and Liza Rodrigues have worked in and/or have run web development and online marketing companies for the past 25 years. This includes owning internet companies in The Netherlands and Ghana.

In Canada, we have worked on recognizable brands such as Roots Canada, Joe Boxer, Serta, Mother Parkers, KitchenAid and Whirlpool. We wanted to move away from large corporate clients and decided to focus on small- to medium-sized B2B service companies.

That’s why we started Mawazo in 2015. We want to get our clients Further – Faster.

Our Clients

At Mawazo, we work with owners of B2B companies who want to grow their business. Initially, they often do not see the benefits of online marketing. Over time, they become very excited because we save them money and generate leads.

We help our clients become more profitable with a concrete digital growth plan, online business solutions that improve efficiency, and an online marketing system that generates leads for their sales team.

Our projects balance creativity and science: data feeds curiosity and the results of creativity get measured.

What We Stand For

The following principles and values define us in how we do business, how we treat our employees, and what we stand for:

• Client success: Our business focuses on generating success for our clients. We help them get what they need, not just what they ask.
• Integrity: We’re transparent and honest to clients both with successes and with mistakes. We credit team members for their contributions.
• Lifestyle: We create a good match between the working environment and private life. Our team members are able to manage their own time, so we don’t have to.
• Personal Growth: Working at Mawazo means developing as a person and as a professional. We provide continuous support and training.
• Trust and Respect: We make an effort to understand the perspective of others, and treat others as we wish to be treated. We value what each person brings to the team.
• Mistakes are Opportunities: Breakthroughs live on the other side of breakdowns. We learn and improve processes to prevent them from occurring again.

Social Responsibility

We strongly believe in giving back. We use our financial success to support vulnerable women and youth in abusive situations. We support charitable organizations financially and we are always ready to support them with our services, where possible.

Each team member, in their own way, makes an active contribution to making the world a better place.

We are also selective with the clients we take on, to ensure that they do not conflict with our values.

Our Team

We are focused on attracting, developing and retaining the best talent for our business; we believe in surrounding ourselves with those who demonstrate a “can-do” attitude and thrive in a collaborative, team-based environment.

• Our success depends on your skills. We focus on continuously upgrading these skills through formal and informal training. You have to be willing to learn.
• Our employees are mature adults. We give you responsibilities with clear deliverables, the authority to deliver on them, and the freedom to plan and execute your work independently.
• We promote open and honest communication and a trusting work environment.
• There is an opportunity for self-improvement and progression within the company.
• If working with us inspires you to become an entrepreneur, we will support you.
• Respect and equality are guiding the way we work with each other. Concerns will be dealt with openly.

About You

This is where you should be real honest with yourself, do some reflection, or ask a trusted friend or family member if you are a right fit for this job.

To succeed in this job, you should not be interested in “only getting a paycheck” but in developing your skills and career, making a positive contribution to the business, and constantly improving results.

You’ll also understand the challenges of working in a small business and welcome them as valuable opportunities to grow.

Your Competencies

Your strongest competency should be working independently and completing your work on time, with minimal supervision, and with a high level of excellence. You love to see a job through from start to finish and deliver great results for clients, and you do not get frustrated with project changes but rather driven to manage the scope updates appropriately.

You are self-motivated and can handle the pressures of a fast-paced, deadline-driven work environment. You can work independently based on clearly defined responsibilities and processes and prioritize your time and workload without extensive supervision. You are task-driven and don’t give up easily when faced with challenges.

You are extremely detail-oriented and like to use a structured approach using tools and systems. You probably have a good memory and/or use techniques to track information in detail so that it’s available when you need it. You are good at taking notes and can translate those notes into tasks or instructions. You are resourceful in finding what you need to get the job done after being trained on where to look. Consider yourself well-qualified for this job if you’ve been described as a perfectionist or get on people’s nerves for pointing out the tiniest details.

You are positive, with an optimistic, can-do attitude and a sense of humor. You show kindness, patience, and respect to all human beings. You are ethical and honest, and you do the right thing even when no one is watching.

You can take constructive criticism and correction without getting defensive. You look for solutions, not excuses. You are an avid learner and extremely resourceful in finding solutions. You are a problem solver, not just a problem reporter.

Oh, and did we mention you should be detail-oriented?

Your Skills

You have studied some aspects of digital marketing in college or various courses, have practical digital marketing experience and are eager to expand your skills. You enjoy working with online tools, e.g. project management tools, digital marketing platforms and online content editing (CMS).

You are open to learning the use of online tools and platforms. Some tools you will use in your role are ClickUp, SEMrush, BrightLocal, Screaming Frog, Google Analytics, MarketMuse, Frase and ChatGPT. If you have experience with these tools, then consider that a bonus. If you don’t, then that’s not a problem: we have detailed procedures and videos to get you up to speed, and there will be plenty of training in the first three months and ongoing training thereafter.

You are comfortable diving in and using new software and new equipment. You are articulate and have good writing, interpersonal and communication skills. You have excellent time management and organizational skills that enable you to work efficiently within a team. (Remember, this is a busy, deadline-driven environment).

Your Work Ethic

If you’re like us, you enjoy working and are grateful for opportunities to use your talents and skills to make a positive influence and earn a living. You understand that you are not getting paid just for being at work but for how you spend your time at work. You understand that everybody who works in our company must contribute to making it successful and profitable; otherwise, the business will not be able to pay or keep employees. This means that you are careful about using your time for the business, and not for checking personal emails, social media and surfing the web.

We have extremely high standards for the quality of our work, and our clients stay with us because of it. We need someone who will be able to keep up with us. We will provide you with all the learning you need, but we don’t enjoy having to micro-manage you. We want you to be a contributing team member, not just a worker. We want to give you autonomy, and we want to let you be free to do the work that you are getting paid to do and that you enjoy doing.

Your Responsibilities

Your responsibilities will be very diverse, but they’ll also be clearly spelled out. We will start with clear tasks in some areas of digital marketing, in particular:

• Creating content and publishing it on webpages, blogs and social media. You’ll interview clients, prepare content briefs, work with content writers, and optimize content for the web.
• Search engine optimization: optimizing websites for search engine ranking with on-page optimization, backlink creation, structured data schema, etc. Some work we do ourselves, and some we outsource to specialists, such as backlink creation.
• Online advertising: planning of advertising campaigns on Google Adwords, Bing, Facebook, and LinkedIn. You’ll work with specialists who implement campaigns and optimize them.
• Digital analytics and reporting: monitoring the performance of online marketing campaigns and generating client reports.

Skills

As you grow your skills, you will be exposed to other aspects of what we do for our clients based on your interest and based on the needs of our clients and of the company:

• Website development and maintenance and web page optimization
• Local SEO: improving local search results with Google Business Profile optimization, NAP citations, generating customer reviews
• Social media marketing: building and managing social media profiles and presence on multiple platforms.
• Implementing outreach campaigns such as lead funnels and email marketing

Some tasks will be complex and exciting, and others will be more mundane, but all are necessary to keep the business running and provide value for our clients.

It is important for you to understand that you will be managing multiple projects with many moving parts and deadlines, all without compromising excellence. The deadlines we set for and with our clients are realistic and achievable, but you may hit a snag and be creative to still meet the deadline. That can be stressful sometimes, but we expect you to push through it because that’s how you grow.

We don’t expect you to know how to do everything required. We’re ready to provide you with all the education and training you need to master each task. However, we expect you to be observant, resourceful, and always learning. This is not the place for you if you need to know exactly what your duties are every day and get ample time to finish things. This job will give you variety and challenge, and you’ll be able to take pride in your accomplishments.

You may be the person we’re looking for if you’ve read this far.

We have been in this industry for almost 30 years and have much to share! We’re a growing team of highly experienced professionals who work hard to deliver measurable results for our clients. We offer a flexible work environment and pride ourselves on being friendly, professional, honest and respectful. We will treat you like family. This is a family-owned business, and we care about your experience with us.

This position offers a variety of challenging work and an opportunity to grow and take on more responsibility. We believe you will learn and excel when you’re given the opportunity, especially if love what you do, where you work, and the people you work with. We will offer that opportunity to the right person.

This job is not for everyone! If you aim for an impressive-sounding title in a large company or prefer to take directions and do only what you’re told, then you won’t like it here. If you want to be an important player in a growing small business, this may be the job for you.

If you’re interested, then click the link below. It will lead to an assessment with questions relevant to the position. You’ll have the opportunity to share some information about yourself and to upload your resume.

We look forward to hearing from you!

• To apply for this position go to https://bit.ly/47qZCkP ***

About Mawazo Marketing

We are a team of seasoned marketers with hands-on experience on several continents and with major brands. We work with owners of B2B companies who want to grow their business. They often feel that they are wasting money on marketing and frustrated that they don’t get leads from their website. We help them with a practical growth plan, a website that saves operational cost, and an online marketing system that generates leads. For qualifying clients we guarantee a 5x ROI on their online marketing investment. Yes, we give guarantees to our clients and actually pay them back if we don’t achieve our objectives. So we only hire people that contribute to the success of our clients!