Merrithew® Looking for Director Marketing Communications at Scarborough, Ontario, Canada Full Time

Job Title: Director Marketing & Communications

Reports to: VP, Marketing & Communications

Date: January 2023

12-month contract position

Position Overview:

The Director, Marketing & Communications is responsible for leading and directing the execution of activities in key marketing areas, including: international marketing, education marketing, community management and social media, content marketing, partner & corporate communications, event marketing and China specific marketing. This role works with other members of the Marketing team and other cross-functional teams on commercial marketing, retail marketing, product launches and annual campaigns. At present, this position has five direct reports – Senior Social Media Specialist, Senior Marketing Specialist, China, Senior Content & Communications Specialist, and two Marketing Coordinators. Reporting to the Vice President, Marketing & Communication, the Director, Marketing & Communications is an integral member of the department and is a strategic thinker, a highly organized project and people leader capable of handling multiple deadlines, projects and leads the direction of the Marcom team. This person has a strong handle on Merrithew’s expansive business channels and drives new and ongoing projects forward, to advise, lead and motivate the team of direct reports. The Director, Marketing & Communications has day-to-day interaction with key internal partners and external partners – working closely within the team and across the company to ensure we deliver on message, on brand and on strategy.

Major Responsibilities:

• Provide leadership to direct reports on projects and day-to-day tasks that support the department’s marketing strategy
• Lead and manage a calendar of marketing and communications actions to support company objectives
• Measure and track on performance of all Marcom initiatives against KPIs and ROIs
• Ensure approved international marketing plans are executed in alignment with goals and strategy to support the company’s international growth targets
• Develop and lead specific campaigns and programs for Merrithew’s LOBs: Education, Commercial, Retail and Studio/Corporate Training Center
• Oversee community management and the company’s presence on social media across key platforms, including, Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest
• Oversee the development and execution of the company’s integrated content plans and strategy across the blog, newsletters, press releases, marketing collateral, website and articles/editorial
• Lead marketing plans to support Merrithew’s business partners including distributors, training centers and instructors and providing collateral, images, logos marketing audits, branding standards/guidelines, enhanced portal resources, emails and social content
• Develop marketing strategies that connect with and support the growth of Merrithew’s key market segments including, rehab, hospitality, active aging and fitness clubs
• Oversee the approach and response to all marketing related inquiries (via marketing@merrithew.com) for both internal teams and external partners in a timely manner
• Lead the creation of integrated advertising, media and PR plans to support the team with the creation of ads, promotional and editorial copy, media outreach and materials such as product features, media partner banners, eblasts, etc.
• Proactively engage with all departments across the company to support their marketing initiatives
• Oversee Marcom plan execution to support special projects and launches including Merrithew Music™ and Merrithew Connect™
• With the VP, Marketing & Communications, own messaging, branding, tone/voice, copy and content and provide direction and input on various marketing projects to ensure compliance
• Direct the Marcom activities that support the success of product launch campaigns
• Oversee the marketing requirements for the company’s attendance at events and tradeshows, symposiums and help market our partner’s events
• Work with the Director, Digital Marketing to plan email marketing campaigns as needed to support various projects, campaigns and initiatives
• Share the oversight of the email calendar/schedule and database management with the Director, Digital Marketing
• Review and provide recommendations and input on digital ad and website copy and content
• Ensure spend is within approval budget for advertising, giveaways/product samples, social media boosting, influencer marketing and partnerships and track and submit invoices for approval
• Other projects as assigned

Skills and Qualifications:

• University or College Degree in Marketing, Communications and/or a related field
• Minimum of 7-10 years marketing experience in a related position
• Ability to understand and integrate a global brand strategy
• Strong strategic thinker
• Strong leadership and management skills with demonstrated success working under pressure and adhering to deadlines
• Experience in a client focused business with impeccable, leadership, communication, relationship building and problem solving skills
• An energetic, creative go-getter attitude with strong work ethic and professionalism
• Industry curiosity and a willingness to listen to, explore, and present new ideas

Why Merrithew?

• salaries and benefits
• access to our studio classes, special discounts on products and instructor training education
• development and career growth
• and supportive work culture

Merrithew™ is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment and selection process, please indicate so by notifying Human Resources.

About Merrithew

Merrithew’s mission is to motivate people of all ages and life stages to lead healthier lives through high-quality education programs and cutting-edge equipment. We do this by supporting and inspiring people worldwide to achieve optimal fitness and wellness through premium programming and equipment. Our mission is based on the value we place on education, connection, respect, passion, integrity, leadership, accountability and quality.

Industry-leading equipment

Merrithew has dedicated more than 30 years to building, crafting and perfecting high quality exercise equipment for professional and personal use. Using the highest quality materials and finest manufacturing processes in the industry, our equipment is versatile, durable and built to last, and is used by fitness and health care professionals around the world. Our care and craftsmanship is evident in every detail. Merrithew recently opened a brand new 110,000 square foot manufacturing and warehouse/distribution facility doubling its capacity to meet the growing international demand for its products.

World-class education

Merrithew has trained more than 60,000 partners worldwide in mind-body movement. Our premium Pilates program, STOTT PILATES®, is one of the most sought-after training modalities in the industry. This contemporary approach to the original exercise method pioneered by the late Joseph Pilates, is one of the safest, most effective methods of exercise available.