Metrolinx Looking for Intern, Talent Brand & Strategy at Greater Toronto Area, Canada Full Time

Intern, Talent Brand & Strategy (12 Month Contract)

Employee Status: Contract

Bargaining Unit: Non-Union

Location: 97 Front St W, Toronto ON, Canada

Closing Date: February 14, 2024

Pay Range: $28.16 – $29.33 per hour. Your hourly rate will be based on level of education completed.

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto’s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario.

At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team.

The Metrolinx Intern Program is designed to offer new graduates the opportunity to gain valuable experience by working on projects that guide us forward through our collaborative, inclusive work environment. Upon successful completion of the program, there is the opportunity to be offered a permanent placement.

Are you passionate about shaping talent brand narratives and developing marketing strategies to help attract top-tier talent? If so, we have the perfect opportunity for you! The Metrolinx Talent Acquisition team is on the lookout for a motivated intern to join us as an Intern, Talent Brand & Strategy. Reporting directly to the VP of Talent Acquisition & Total Rewards, you will play an integral role in promoting Metrolinx’s unique employee value proposition to help deliver our recruiting goals. As Intern, Talent Brand & Strategy, you will have responsibility for the interaction and partnership with marketing and talent acquisition colleagues to develop and execute segmented marketing strategies designed to attract top talent.

As Intern, Talent Brand & Strategy, you will lead the end-to-end integrated campaign planning process from strategy and creative development to production, communication, and execution. In this role you will play a key part in building brand awareness and consideration with talent Canada and globally.

The successful candidate has some experience building integrated media campaigns including, Search Engine Marketing (SEM), Print, Digital and Social and tracking ROI. They thrive as a self-starter who performs their best when challenged with new and diverse opportunities.

What will I be doing?

• Lead integrated, results-driven talent acquisition marketing programs, encompassing planning, development, execution, and reporting. (e.g., LinkedIn, Glassdoor, indeed etc.).
• Engage and lead internal and external marketing and distribution partners to ensure flawless execution of recruitment marketing programs.
• Assist in the creation of ideal candidate personas across different lines of business to determine the most effective outreach strategy.
• Develop comprehensive project briefs, creative briefs, business cases, and other internal and external agency processes and documentation.
• Build and lead high-impact responses, leveraging a test & learn approach to talent marketing campaigns and activities through data and analytics.
• Coordinate result tracking and assist in developing post-campaign analyses with other cross-functional areas, including talent acquisition, performance marketing and the media agency for campaign reporting.
• Support the overhaul of job descriptions and postings to be more inspiring and aligned with the new employee value proposition.
• Proactively manage and optimize budgets, to ensure marketing spend is measured, tracked, and maximized.
• Embrace additional responsibilities and challenges as needed, contributing to the dynamic nature of our team, and fostering a collaborative work environment.

What Skills and Qualifications Do I Need?

• Integrated marketing experience with expertise in driving social and digital strategies.
• Interest in working with media agencies, external vendors, and internal marketing partners.
• Experience in recruitment/talent brand marketing (In Human Resources or Marketing)
• Building marketing solutions to business objectives and plans; ability to consistently drive projects through multiple stakeholders.
• Experience in development and delivery of marketing plans, creative briefs and managing creative process and timelines.
• Strong project and time management skills with the ability to prioritize multiple projects in a fast paced, deadline driven environment.
• Your strategic acumen will be essential in consistently driving projects forward, navigating diverse stakeholders, and crafting marketing solutions that are aligned with business objectives.
• Self-starter who proactively brings ideas and optimization recommendations to the team.
• Must be available in the Greater Toronto Area for a June 3rd, 2024 start date.

Don’t Meet Every Requirement?

If you’re excited about working with Metrolinx but your past experience doesn’t quite align with every qualification of this posting, we encourage you to apply. You just might be the right candidate for this or other roles. We are always looking for great talent to join our team.

We invite all interested individuals to apply and encourage applications from members of equity-deserving communities, including those who identify as Indigenous, Black, racialized, women, people with disabilities, and people with diverse gender identities, expressions and sexual orientations.

Accommodation

We value the unique skills and experiences each person brings to Metrolinx and are committed to creating and maintaining an inclusive and accessible environment. We are committed to the requirements of the Accessibility for Ontarians with Disabilities Act so if you require accommodation during the hiring process, please let our Recruitment team know by contacting us at: 416-202-5601 or email [email protected] .

Application Process

All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence, we recommend that you check your email regularly. If no response is received, we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any background information provided be misleading, inaccurate or incorrect, Metrolinx reserves the right to discontinue with the consideration of your application.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.