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Micheldever Tyre Services is looking for a commercially focused Brand Manager with a passion for delivering exceptional customer service. The House Tyres Brand Manager is a key role, responsible for the marketing activity that supports the sale of House Brand tyres (GT Radial, Runway, Kormoran, Fulda, Petlas and Toyo) through our Retail (Protyre) and Wholesale channels, on and off-line.
House Tyres Brand Manager will be responsible for developing the Marketing Plan(s) that set out how we will deliver the sales numbers from our House tyre brands each year, working with those manufacturers to communicate with target audiences to influence perception, drive action and create advocacy – both in the B2C as well as the B2B sector.
Help influence centres and dealerships, promoting brands: national campaigns, trade events and promotional activity, on and off-line, direct and in centre. Whilst the Channel team will coordinate the work, the House Tyres Brand Manager will be involved with the events.
The Successful Candidate Will
- Develop a Marketing Plan that clearly articulates how the business objectives will be delivered by a costed, resourced and time lined set of marketing activities.
- Work closely with the Channel and Performance Marketing specialists responsible for House Brands on the Protyre/TyreClick websites, Social Media, Point of Sale, merchandising, market insight, PR development and Internal Comms (Retail/Wholesale field teams)
- Provide regular updates for the wider business on the progress against the Plan, budget summaries and input to reporting packs.
About You
You will come from a marketing background from either the retail of wholesale sector within a fast-paced environment, leading, inspiring, influencing and engaging team members. You will consider yourself an expert in marketing techniques including the ability to understand the changing needs of the customer and deliver an exceptional customer experience and promoting new marketing ideas.
An understanding of the automotive industry and/or Tyre market from a consumer/trade perspective and a degree in Marketing and/or CIM qualification or equivalent would be beneficial but not essential.
Why join Micheldever?The Micheldever Group began over 50 years ago as a small part-time venture, offering car servicing and tyres to its local neighbourhood. From these humble beginnings we have grown to become one of the UK’s largest wholesaler, distributor, and retailer of tyres, selling close to seven million tyres nationwide annually – nearly a quarter of the total UK market. We do this as both a B2B wholesaler and D2C retailer through our new Protyre co uk website and 184 wholly owned centres branded as Protyre Autocare, whilst also providing MOTs and mechanical services.
Our business now has over 2,500 Employees. Headquartered in Micheldever Station, near Winchester, our teams are based right across the UK – from Southam (near Coventry) to Chepstow, Halifax, Airdrie, Bury St Edmunds, Walsall, Haydock, Ashford, Nottingham, Exeter, Washington, and Greenford (West London) – and this role within our Marketing Team supports a hybrid working approach with c.2-3 days a week within one of our offices (either in Southam or Micheldever), with regular visits to Protyre Autocare and independent/franchised dealers across the UK, plus at least quarterly get-togethers with Marketing colleagues in another UK location.
This is a pivotal period for the business, with the recent hiring of a Board-level Group Marketing Director, demonstrating that marketing has become a more in?uential and strategic function within the business – with a more data-driven, insight-led, omni-channel approach to marketing activity and a desire to attract new customers into the sales funnel whilst developing and maintaining the best possible customer experience across all channels. This has led to a restructuring of the Marketing Team – with the creation of this role – bringing together two separate B2B/D2C marketing teams into one and instigating a more matrix structure with clear focus and accountabilities for all. Critically it is accepted that the Marketing team are intrinsic to the execution of our strategy
What we offer:We are committed to recruiting, retaining and developing individuals who demonstrate the ambition and drive to develop within our business. Benefits include a competitive market salary, personal bonus, hybrid working, a career development pathway, and the opportunity to work within a fast-moving, growing business alongside high calibre marketers who will help you develop your existing skills. We also offer employee discounts on servicing, MOT and tyres. Finder’s fee, Life Insurance, Pension, a great variety of Retail vouchers, Staff Rates, Eye Care Vouchers, Buy/Sell Holiday option, Flu Jab, Employee Assistant Program, Long Service Recognition, Enhance Maternity and Paternity payments, Cycle to Work, Charity Match.