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Mitrex, an Integrated solar and construction solution provider, is looking for an experienced, proven, Social Media and Digital Marketing professional to grow our online B2B community for the purposes of improved awareness, engagement, and to generate qualified leads for our sales team.
Mitrex is a world-class developer and manufacturer of Building Integrated Photovoltaic (BIPV) Cladding Systems for buildings and large structures [Mitrex.com]. As the world’s first manufacturer to develop customizable “solar” cladding solutions that effectively compete against traditional cladding panels, we are on the verge of revolutionizing the construction industry and moving the world toward a sustainable future, one building at a time. Do you share our vision? Then this might be the place for you.
Competencies
– 5+ years of progressive experience building social media communities in the B2B space
– 3+ years of progressive experience in B2B search engine optimization [SEO] and search engine marketing [SEM]
– A deep understanding of the strategic and operational aspects of social media and digital marketing
– Exceptional communication skills and creativity
– Outstanding organization, planning and execution skills
– Extensive experience using Social Media and digital marketing/management tools such as Hootsuite, Mail Chimp, GetResponse, Yoast SEO, etc.
Responsibilities
– Design, develop and execute social media strategies
– Establish and manage corporate social media accounts (LinkedIn, Instagram, Twitter, Pinterest, YouTube, and Facebook),
– Liaise with Business Development, Sales, and Graphic Design teams to coordinate, lead, and increase engagement, follower base, and notoriety
– Create and manage the editorial calendar for advance approval, from conceptualization to content development to ultimately posting content
– Create and oversee the creation of shareable content (including written, images, and short video content) and
– Keeping track of performance analytics and KPIs
– Contribute to the development of online marketing strategies through the experimentation and testing of different ways to increase engagement and brand awareness
– Learn the Mitrex corporate target markets, cultural targets, mission, brand voice and brand image, and how they conform to specific needs of each social media platforms while demonstrating awareness of all social media dos and don’ts
– Assist in managing, responding to, and collecting comments, customer inquiries, and sales leads, to foster positive online engagement
– Collaborate with the marketing team to ensure a high standard of content that encourages engagement and brand awareness
– Analyze and research ad and social channel options, quantify effectiveness, and weigh benefits
– Create and coordinate social media campaigns
- Bi-monthly/monthly campaigns with all posts in featured themes (colour themes, subject themes, picture themes, events…)
- Research the most effective hashtags specific to each campaign
- Effectively use Google, Facebook, Twitter PPC ads (etc.) in tandem with campaigns
- Track campaign effectiveness: clicks, views, impressions, follower conversions, and engagement
- Structure future campaigns based on past campaign effectiveness
– Manage all aspects of the Mitrex.com website and blog including:
- Creating the blog schedule
- Working with the content and copywriters
- Do SEO/SEM management, and Google PPC ads
- Perform user analysis, market analysis, and keyword research
What We Offer
- $30/hr+ depending on experience
- Extended medical and health coverage (including vision, dental, and life)
- Wellness program including free healthy foods
- Work Perks program
- Competitive RRSP Matching for tenured employees
- Free charging and reserved parking for electric vehicles
- Collaborative and diverse culture, open concept modern office space
- Unlimited room for advancement and growth
- Backed by 20 years of experience through our parent company, GCAT Group
- Full-time and permanent position
AODA Considerations:
Mitrex Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Process:
We are an equal opportunity employer that welcomes candidates from diverse backgrounds. Candidates who are legally entitled to work in Canada (without employer sponsorship) and can commute to the office every day are welcome to apply.
We thank all applicants in advance for their interest in our company. However, due to the number of applications we receive, only qualified candidates will be contacted. No phone calls (except for accommodation requests) or unsolicited agency calls, please.
Job Types: Full-time, Permanent
Salary: From $30.00 per hour
Benefits:
- Casual dress
- Company pension
- Dental care
- Disability insurance
- Discounted or free food
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Wellness program
Flexible Language Requirement:
- French not required
Schedule:
- 8 hour shift
Ability to commute/relocate:
- Etobicoke, ON: reliably commute or plan to relocate before starting work (required)
Experience:
- Digital marketing: 3 years (required)
