MONTREAL YACHT SALES Looking for Marketing Manager at Canada Full Time

Job Description:
We are seeking a highly creative and entrepreneurial marketing manager who is looking to grow

with our business and be a key member of our team. In this position, you will be responsible for

all aspects of our marketing operations. Your central goal is to help grow revenue while also

increasing brand awareness and loyalty. You will be a high impact contributor, anticipating

creative requirements and providing proactive, strategic marketing recommendations.

For many, their lifestyle and their career are totally separate. As marketing manager with United

City Yachts, you can turn your passion for marketing, people, and freedom on the water into

your career. United City Yachts with full staff has fifteen brokers, a full staff of admin, and

managers and directors to assist the marketing manager. We pride ourselves on being an

inclusive and cooperative company; we want an energetic, entrepreneurial person who has

exciting ideas to share and implement. Another exciting aspect of this position is that it includes

digital marketing and traditional “boots on the ground marketing” such as boat shows, events at

marinas and yacht clubs, our lifejacket loaner stations, etc. This will give a nice mix of indoor

home office work and outdoor in-person marketing events, both with their own challenges and

exciting rewards.

Company Description:
Established in 2008, United City Yachts is Canada’s largest brokerage firm which includes both

buying and selling of pre-owned Yachts in Canada. We are in growth mode and are expanding

our reach across Canada. We have accomplished our position in the industry by promoting a

yachting lifestyle to our buyers and sellers, through innovative marketing, and excellent client

care. Our business owners are self-made entrepreneurs who are interested in hiring individuals

who share the values as our growing team.

Location/Territory:
Canada – Must reside in Southern Ontario or Vancouver, British Columbia

Classification:
Full Time, Permanent

Reporting:
GM

Overall Responsibilities:

• Manage all digital marketing campaigns and all physical marketing (Boat shows). Ensure

Marketing Campaigns are running and optimized. Measure KPI’s vs Cost.

• Set Growth TARGETS, DRIVE growth of new LEADS through digital and traditional

channels – measure on a regular basis and report to shareholders/GM

• Be an expert in digital and traditional marketing through practice and education
• Create Facebook lead campaigns
• Plan and rollout digital marketing content plan
• Responsible for creating all graphics and ad copy for digital and traditional (or manage

3rd party creation)

• Logo Wrap for team member’s vehicles
• Monthly newsletters, Marketing reports – track impact, open rate and click throughs,

optimize for best impact

• Work with GM to Create and adhere to budget
• Innovation – Investigate, evaluate and implement new marketing ideas (traditional and

digital)

• Sponsorship and event opportunities
• Oversee expansion of Life Jacket Loaner Station
• After sale client care and marketing
• Creation of marketing materials (written and video)
• Update brokers and team on a weekly basis on marketing initiatives and marketing

impact

• Expand boat show presence across Canada. (Ontario, Quebec, British Columbia) – and all

boat show activities planning, booth staffing, booth.

• Some travel withing Canada is required (flights and accommodations paid for)
• Report growth to GM

Education and Requirements:

• Completion of a comprehensive digital marketing course is required
• Valid Driver’s License
• College or University degree an asset
• Completion of a traditional marketing course or degree program an asset
• Marketing experience an asset
• Management experience an asset
• Experience or knowledge of yacht sales or related industry an asset
• Experience and or knowledge of CRM systems
• High level of computer and mobile device proficiency
• Working knowledge and experience with multiple digital marketing channels (SEO, Social

Media, E-mail)

.

Skills & Abilities:

• Exceptional customer focused thinking
• Project management skills
• Excellent interpersonal and communication skills (both verbal and written)
• Positive attitude and team player
• Strong attention to detail
• Creativity and writing skills
• Tech savvy
• Excellent organization and planning skills

Working Conditions & Physical Requirements:

• Remote work from home office
• Travel within Canada required (automotive and flight)

Compensation & Remuneration:

• Approximately $65,000/year (subject to relevant experience)
• Bonuses based on performance

Availability Requirements:

• 40 hours a week
• Monday to Friday 9am-5pm (flexible)
• Certain events and travel will require evenings and weekends

Please email us a Statement of Qualifications (2 page max) outlining how your experience meets the position

criteria along with a copy of your resume. Email [email protected]