Native Shoes Looking for Brand Marketing Manager at Vancouver, BC Full Time

Vancouver, BC*

• Native Shoes is a hybrid organization with a remote-first head office team, with the option to work from the office in Vancouver when needed. However, due to the supporting nature of this role, this job will require the flexibility to work occasionally at our Vancouver office.

Why Native Shoes?

It seems the heavier the world gets, the more it needs lightness. At Native Shoes, we’ve made lightness our life’s work with our purpose: to make it easy for all to live lightly.

To achieve this, our team is an embodiment of our values:
Design: We consider aesthetics and functionality in all we do.

Possibility: We explore and achieve higher dreams by leaving constraints at the door.

Integrity: We do what we say we do.

Accountability: We take personal responsibility for our actions.

Love: Leading with kindness, we love those around us enough to have truthful conversations.

Light: Above all else, we choose to live lightly.

Native Shoes strives to embody each of these words in all aspects of our brand. We engage in a fast paced, ever-evolving working environment with plenty of room for innovative thinking — encouraging honesty and challenge in a comfortable workplace. If any of the above words resonate with you, this is the place to be.

Who is Native Shoes looking for?

The Brand Marketing Manager is a new role within the Marketing team. Working closely with our tight-knit Creative, Digital Marketing, and Communications teams, you understand what it takes to connect people and pieces together to develop and implement an omnichannel marketing strategy. You thrive in an ever-changing (and sometimes chaotic) environment. Exceptionally organized, passionate about project management, and a natural connector among people, you will be pivotal to bringing direct-to-consumer, wholesale and partner marketing campaigns to life.

Why should I apply?

As a member of a lean but mighty marketing team, this role is a thought partner and project manager whose influence goes beyond the quality of project execution. You bring your unique voice and are excited to make your mark on how Native Shoes connects with new consumers and builds loyalty among existing clients.

What would I be responsible for?

Partner with the Senior Manager, Marketing to define marketing strategies that grow awareness of our brand, purpose and support revenue goals

Lead strategy and execution of omni-channel campaigns that support new product launches and key seasonal moments, driving traffic to both owned and partnered eCommerce and brick-and-mortar locations, with the objective of increasing the sell through rate of Native Shoes products collections

Responsible for developing and implementing Native Shoes’ first go to market process

Build collaborative and supportive relationships with all members of the Marketing team and key cross functional partners

Brief in any required campaign assets in line with internal workback schedules to ensure on time delivery

Develop concise briefs for channel teams, creative teams and vendors to deliver crisp and aligned work product

Optimize for and iterate on the performance of our campaigns using tools like dashboards, business analysis and reporting

Manage freelancers and vendors, review contracts and maintain strong working relationships

Forecast and maintain asset production budgets per project

Wholesale and Partner Marketing

Act as strategic planning partner with Sales team by identifying seasonal business goals, and strategize account marketing plan accordingly

Act as marketing liaison between Sales and Marketing departments in the execution of the account marketing plans

Manage bespoke collaborations between the brand and key retailer partners

Required Experience

5+ years of Marketing experience in an omnichannel environment, preferably in the fashion or retail industry

Bachelor’s degree in Business Administration, Marketing, or Business Management or equivalent in experience

Prior experience with wholesale and partner marketing would be a plus

Proven ability to develop effective and engaging advertising, storytelling, and integrated marketing campaigns

Demonstrated project management experience in complex environments with demanding time frames

Skilled at building collaborative, effective and mutually rewarding relationships within internal and external partners

Excellent organizational skills with the ability to prioritize and multitask in a fast-paced environment

Keen attention to detail with strong written and verbal communication skills