Nature’s Way Canada Looking for Trade and Insights Specialist at Dartmouth, NS Full Time

Reporting to the Senior Manager, Brand and New Product Development, the Trade and Insights Specialist will be a key member of the Nature’s Way Demand Team. The Insights and Trade Specialist will be responsible for interpreting and transforming data and tools into insights that will inform the Nature’s Way Canada brand, new product development and sales strategies across all selling channels; Specialty Retail, FDM and Ecommerce Marketplaces and direct to consumer.

This role is a key connection point between Sales and Marketing and this team will rely on their strong analytical capabilities to gather, synthesize, and provide information and recommendations that will be used to drive profitable topline growth. We’re looking for an excel guru who loves to dig into the detail and tell a story through data. The Trade and Insights Specialist will take an omni channel view of the business to drive best practices and optimization for Natures Way Canada.

This highly collaborative role will work with a broad group of functional partners to support business planning such as brand and promotional planning. The Trade and Insights Specialist will also be a key player in executing and evaluating these plans within the retail environment.

Data & Insights

• Responsible for the integration and interpretation of AC Neilsen, Stackline, and numerous customer portals
• Responsible for collecting data to analyze market and customer trends through external data points, the use of industry statistics, customer POS data, market research and customer interaction to maximize program impact
• Analyze promotional trade spend by customer and product for branded items
• Presents market opportunities, competitive environment and effect on other products that result from the development of new products.
• Support and contribute to monthly S&OP process; forecast accuracy, demand planning, price elasticity, etc.
• Create monthly data and insights package for the entire organization
• Support the Sales & Marketing team by fulfilling ad hoc reporting requests

Trade Execution

• Collaborates with sales leadership in the development of sales programs, sales tools, and distribution of marketing promotion information and literature.
• Work with marketing to develop new product launch plans and lead trade specific activities
• Support the development and distribution of in-store materials in collaboration with the brand managers
• Develop and communicate omni channel trade execution plans that align with organizational and channel objectives.
• Create “Gold Standard” merchandising strategies
• Develop program KPI’s and “perfect store” modeling for activation
• Complete post promotion evaluation analysis and report back to all key stake holders the KPI results, key success factors and opportunities to improve effectiveness

Trade Spend & Analysis

• Responsible for budget management, campaign management, defining/tracking KPIs, and ensuring delivery of strong ROI within budget
• Support customer trade spend investment strategies to maximize business results
• Compute the effectiveness of discretionary spend in trade towards company goals. Highlight opportunities and identify areas of concern.
• Lead the optimization and efficiency of trade spends with the sales team.

QUALIFICATIONS:

• University degree in marketing, business, or commerce
• 1-3 years of experience in sales, marketing, or category management within a CPG environment where data synthesizing and analysis have been primary responsibilities.
• Exceptional proficiency in MS Excel
• Able to function in a fast-paced environment, successfully prioritizing and completing multiple tasks.
• Must have solid communication skills in both written and oral form.
• Organized, diligent, detail-oriented and self-motivated team player
• Analytical and problem-solving skills
• Self-sufficient and able to operate effectively without close supervision
• Strong desire to learn and work with other departments
• Effective project management skills
• Proficient in MS Word, PowerPoint, SAP CRM software and Microsoft Outlook.
• Top Shelf, Toolbox, Retail Link, SAP considered an asset

WHAT WE OFFER

It is Nature’s Way of Canada’s philosophy to inspire and promote a physically and emotionally healthy workforce. To enhance the health of each Associate and their families, we’ve created an environment to foster our philosophy. All eligible Associates receive:

• Competitive pay and paid time off

• Comprehensive Group Benefits Plan for Associates and their families

• Wellness initiatives that promote a healthy lifestyle

• A Group RRSP plan with company match

• Educational assistance and ongoing training

TO APPLY

If you have been consistently recognized for having an outstanding analytical capabilities and drive for results, and you are interested in making a sizeable contribution to an industry leader with your skills and proven experience, we want to hear from you! To apply for this position please send your cover letter and resume, quoting your full name and competition number NWC2204 in the subject line. This posting will close Sunday, March 13th, 2022

We thank all applicants for their interest in a career with Nature’s Way of Canada. We will contact those applicants chosen for an interview.

At Nature’s Way of Canada, we are committed to helping people live their best lives. This commitment starts from within – with our vision to create a happy and healthy workforce that is diverse and where every employee feels inspired, included, as sense of belonging and valued every single day. The communities that we serve are vibrant, unique and rich with diversity and we strive to reflect this within our team. Nature’s Way Canada is proud to be an equal opportunity employer, and all qualified candidates will be carefully considered – regardless of race, gender and gender identity, sexual orientation, national origin, disability, or any other characteristic. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Job Types: Full-time, Permanent

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Dartmouth, NS B3B 0A6: reliably commute or plan to relocate before starting work (preferred)