NewAge Products Inc Looking for Category Marketing Lead at Vaughan, ON Full Time

SPECIAL NOTE* The teams at NewAge Products Inc. are taking every precaution to ensure the health and safety of our employees and those that we interact with. Until further notice, all interviews will be held virtually, with arrangements made to accommodate your schedule and technology preference. Our teams continue to work under a Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace. Successful candidates will complete virtual training and perform work remotely.
Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry-leading manufacturer and distributor of premium home improvement solutions.
Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.
Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada and our 4.4 out of 5 rating on Glassdoor.
With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.
As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.
NewAge Products is looking for a Category Marketing Lead to manage our outdoor product category. This role is responsible for the development and execution of strategic marketing initiatives and growth within the category, including support of existing and new products, content strategy development, and PR and advertising campaigns.
Job Responsibilities:
Strategic planning and management of product launches for outdoor category

• Develop Marketing Strategy for product launches, reporting cadence and ensure is executed flawlessly
• Accountable for readiness, quality and effectiveness of launch product assets
• Act as Cross-Functional Team touchpoint for team communications, scheduling, and strategy
• Research product landscape and shape product positioning
• Identify target customer profiles and solutions to mitigate pain-points through the path to purchase
• Facilitate ordering and tracking flow of net new products alongside PD and Supply Chain
• Use data analytics to inform, validate and direct marketing and content strategies
• Develop content strategy and prioritize production of assets, collaterals and creative
• Write Marketing copy that explains key product features, benefits, positioning and how product with consumer lifestyles

Meet enterprise marketing objectives through category development and growth

• Oversee and optimize all stages of the customer journey for outdoor category while maximizing awareness, product consideration, purchase, and loyalty
• Ensure effective use of SEO and internal site search
• Develop an effective merchandising strategy alongside the Sales team (compatible and complimentary products, set and product builders, etc.)
• Research marketing vehicles and channels to further grow category leadership
• Act as an enterprise-wide representative, advocate and expert for the outdoor category
• Manage freelance and fulltime employees to support category growth
• Interpret data to help refocus team efforts on high-value assets and communications

Reporting on product launch progress, performance, and key metrics

• Analyse website data to identify effectiveness of inbound traffic through organic and paid campaigns
• Align with performance marketing team to ensure ad optimization through feedback and A/B tests analysis
• Gather data on all page and landing page traffic and analyse in comparison to bounce rates and ECRs
• Create product update decks and report on analytics as needed

Plan and activate trade marketing initiatives with key retailers & trade customer

• Create an annual trade marketing plan for your category
• Develop and manage shopper marketing and promotional efforts for specific product categories, leveraging retailers’ assets/best practices
• Manage retailers marketing calendar and integration with sales & merchandising plans

Qualification Requirements:

• 6 years of related experience in DTC Marketing or with a reputable ad agency
• Degree in Brand Management, Marketing, Advertising, Business, or similar area of discipline
• Ideally strong expertise and growth in top-tier consumer-packaged goods, retail or other consumer goods industries selling across multiple sales channels, including direct to consumers.
• Experience in marketing home improvement products a plus
• Demonstrated experience in developing brand strategies and growing brand awareness, acquisition, retention and loyalty across a spectrum of marketing channels both off and on-line
• Experienced in researching and defining customer personas for specific products
• Ability to take insights gathered through marketing data and translate into optimized marketing assets and collateral
• Growth and commercial mind-set, with solid organization and project management skills, self-starter and ability to thrive in high-growth matrix organizations and fast-paced entrepreneurial environments
• End-to-end creative and marketing experience for bringing new products to market
• Outstanding project management and organizational skills
• Excellent language skills with the ability to write engaging marketing copy
• A creative eye for design and the ability to explain that creative vision to agencies
• Attention to detail, with a focus on quality assurance and enforcing established processes
• Ability to multi-task and drive forward multiple parallel initiatives
• Strong leadership and interpersonal skills, with the ability to communicate vision to all team roles
• Ability to work with cross-functional teams for information gathering and execution of marketing initiatives
• Good presentation skills with the ability to run efficient and effective meetings
• Occasional local travel / valid driver’s license required for attending commercial shoots if required

NewAge Offers:

• Salary and bonus is based on experience and highly competitive for the right candidate
• Benefits package
• An opportunity within a growing, fast-paced company, well established in its industry
• Fun! We celebrate successes, and hold special events to build strong teams.

How to Apply:
If you’re intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team. We thank all interested candidates for applying, and will contact those who qualify for an interview. No phone calls please. Offers of employment are contingent on the successful completion of a thorough background check.
Headquartered in North York, Ontario, with employees in the US, China and India, NewAge is committed to being a trusted brand in the home improvement industry by offering unique products, exceptional value and a best-in-class customer experience.
As a company, our core values are to simplify the complex, respect the dignity of all people, operate with integrity and openness, recognize our responsibility to the team and take a customer centric approach to everything we do.
If you identify with these values, you could be a great fit and valued member of our team!
NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.

Job Type: Full-time

Salary: $63,000.00-$75,000.00 per year