Nudge Looking for Director of Brand and Strategy at Toronto, ON Full Time

As the Director of Brand & Strategy, you will lead the brand team and work alongside our demand generation team to drive strategic initiatives that build brand awareness, showcase our customers and position Nudge’s product in the market. You will be responsible for providing guidance to our marketing department by evaluating and developing strategic editorial themes, planning and coordinating marketing efforts to bring them to life, and building awareness and positioning for our company’s brands.

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What you’ll be doing/What we need your help with*
Reporting to the VP of Marketing, the Director of Brand & Strategy will be responsible for managing the marketing process from research and planning to execution and analysis. Additional responsibilities include:

• Provides leadership to the brand team and ensure alignment to the demand team
• Managing the following team members; Content Marketing Manager & Product & Customer Marketing Manager
• Participate in the development of branding and corporate identity initiatives
• Develop and implement marketing plans, including promotional calendars and programs, new product introductions, and other marketing projects
• Establish and grow market share of Nudge
• Monitor costs and budgets alongside the Sr. Demand Gen Manager
• Conduct customer, brand, and product research initiatives
• Negotiate with media partners to guarantee advantageous contracts
• Work with business development team and sales teams on brand initiatives & sales enablement content
• Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management
• Demonstrate excellent communication and interpersonal skills

About you

• Ability to manage multiple projects at once
• Ability to communicate effectively in speech and writing
• A customer-focused attitude
• Content creation experience
• Strong drive for results
• Experienced in leading a team
• Ability to collaborate with cross-functional teams
• Ability to analyze problems and create a solution

Psst…don’t have all of the above? That’s okay! We welcome candidates who may have some of the skills but are still learning. At Nudge, we are dedicated to providing opportunities and growing our employees, so we encourage you to apply.

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About us*
Nudge is a mobile platform changing the way deskless and frontline organizations communicate. The Nudge app enables head offices to share relevant, critical information with their deskless workers across every location in real-time. Employees can provide feedback, take part in discussions, and test their knowledge while earning recognition and points. Since 2012, over 64 million Nudges have been delivered, increasing sales, employee engagement and retention, and providing managers and head office with insights that lead to smarter decisions.

Our values underpin everything we do:

• Strive to thrive: We push ourselves and each other to learn, improve, and get better every day
• Action-focused: We act, we do, we work hard to make the right things happen
• Uplift everyone: We create a positive impact for each other, our customers, and our users
• The Teamiest Team: We help, support, and trust each other as we work to reach our goals
• Embrace the journey, together: We learn from the lows, we celebrate the highs, and we always make sure to enjoy ourselves with laughter and fun along the way

Why you want to work at Nudge:

• Virtual team events that aren’t just another Zoom cocktail hour (and fun in-person ones soon!)
• $2,000 annual professional development allowance
• $500 annual wellness allowance
• Allowance for home office upgrades
• Weekly flex time to get offline and rest
• Parental leave and return-to-work top-ups
• Half-days on long weekends
• Office-wide shut-down over the winter holidays
• Dog-friendly office
• Work from Anywhere Program allowing up to 3 months annually
• Sabbatical Program

Our remote work policy & return to office plan
Nudge is currently an Office Optional workplace for fully vaccinated employees, where the office is open to team members who are interested in working in a shared space. All team members choosing to work remotely must have access to good internet and work on EST hours. We anticipate that Q3 2022 will be Office-Occasional, where we will test and learn which cadences work for employee in-office presence and will continue to adhere to provincial guidelines. Q4 2022 and onwards will be expected to range from 8 in office days a month to the Office-Occasional approach in Q3. Proof of vaccination will be required for in-office opportunities and in-person events.

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We are proud to be an equal opportunity employer and are committed to building a work environment that is both diverse and inclusive. You will receive consideration for employment regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age._

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Applicants must be legally eligible to work in Canada._

Job Type: Full-time