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Ocean Spray is hiring for a(n) Sr. Manager Marketing & Innovation, Canada! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.
Ocean Spray is a farm-to-family, health & wellness company where anything is possible! Our culture is defined by our employees’ dedication, creativity and hard work through accountability and empowerment. Priding ourselves in having GRIT, we live our values of having a Grower Mindset, delivering Sustainable Results, placing Integrity above all and promoting Inclusive Teamwork to connect farms to families for a better life. We offer an environment where you can work with exceptionally smart, innovative, and passionate teams that are motivated to deliver Ocean Spray products around the world. “Choose a job you love, and you will never have to work a day in your life”. To be perfectly honest, Ocean Spray is simply a great place to work!
We are looking for an experienced, ambitious, and tenacious Senior Innovation and Marketing Manager to join the team to drive the brand development and the business for Canada.
In a compound role, the Senior Innovation and Marketing Manager is expected to deliver both innovation projects from ideation to launch and build plans to grow the business.
Responsible for Innovation development from the ideation stage through to launch delivery, this role requires building and sustaining strong collaborative relationships with the innovation technical manager, the cross-functional team, including the commercial team, as well as external distribution and co-packing partners. In addition, this role requires an understanding of how to build brands and working with creative and media agencies to deliver communication objectives.
A Day in the Life…
- Lead execution of annual marketing strategies across Branded portfolios (Beverage & Food) to deliver against the Canadian Team fiscal year earnings target and profitability goals.
- Liaise with International Marketing COE to develop the Canadian Brand Strategy in line with Global Brand Positioning & Strategy
- Champion consumer and shopper-centric approach in brand building & innovation balancing strategic rigor and executional practicality.
- Drive agile innovation, in partnership with the US/Canada Commercial and Operations teams as well as cross functional R&D and Innovation teams.
- Lead platform development and drive the innovation vision for Canada and continuously fill the funnel of new ideas. Responsible for identifying consumer insights, turning them into effective, consumer-relevant, and brand-building concepts, and leading the consumer validation process.
- Lead the development of Canadian Portfolio Architecture and Innovation Pipeline that balance Global Brand Positioning/Strategy and Local market/consumer needs.
- Lead all processes with different types of marketing agencies to develop necessary insights and deliver the annual brand plans and communication campaigns for Canada, overseeing social media, to build awareness and consumer engagement building the Brand vision and proposition Integrated Marketing Plans for Canada that deliver against key brand/commercial KPIs.
- Contribute insights to weekly, monthly, or quarterly business reporting to the COE, identifying key growth drivers, as well as areas of opportunity for the Canadian business.
- Understand overarching global trends, consumer needs, emerging categories, and benefits to define the pillars for growth of the portfolio.
- Build and own the rolling 3-year innovation strategy to ensure all Canadian priorities are executed and delivered on annual LRP targets. Gather, analyze, and generate insights for the development of the innovation vision and strategy for the next 3 years. Continually enhance the process of identifying consumer insights.
- Develop strong and collaborative relationships with cross-functional teams (R&D, Regulatory/Legal, Operations, etc.) to drive global innovation projects.
- Self-starter who will own project management and innovation through to execution and launch and can also operate at a higher strategic and cross-functional level.
- A doer, who takes pride in seeing projects through from concept to on-shelf success.
- A leader who creates energy for the cross-functional team and the Canadian business.
- Articulate in vision, highly analytical, a creative problem solver, and highly collaborative within a diverse, cross-functional team.
- Insight into Concept experience, Project management and planning experience.
Required
What We Are Looking For:
- Bachelor’s degree in Marketing, Business Administration or related field
- Ability to develop a product launch project from concept to shelf, demonstrated by launching at least 4 products or services in food and beverage-related market within the last 3 years.
- Ability to develop brand and go-to-market strategy to create the right marketing plan to grow the base business alongside supporting new launches. At least 5 years of experience in brand execution with a solid understanding of consumer, customer, and shopper marketing levers
- 10+ years of experience in Marketing with at least 3-5 years in an innovation development role and 5 years in a brand execution role; Must possess working knowledge of both Brand Innovation and Brand Building practices and principles.
- Insights Driven. Must have experience using various types of syndicated data. E.g. AC Nielsen, LDIA, Dunnhumby, IRI etc.
- 5 years of experience with project management and stage gate type frameworks such as Compass, Agile, Sprint, and Product, Package and Price.
- 5 years of experience with New Product Development (NPD) including technical aspects (e.g., leading consumer research, developing claims, product design, regulatory/legal requirements, and navigating approval and product coding systems)
Preferred
- Master’s degree in business administration (MBA), or related, or the foreign equivalent.
Education
Bachelor’s or University Degree (Required)
Master’s Degree (Preferred)
Work Experience:
Years of Experience: At least 7 Years of Experience
Benefits
- Comprehensive insurance package that includes many health & wellness programs, including medical coverage while traveling for work
- Short-term incentive/performance bonuses
- Flexible scheduling options
- Vacation pay
- Holiday pay
- Career development and growth opportunities
- Tuition/education assistance programs
- Access to LinkedIn Learning
- Scholarship programs for children of employees
- Adoption and Surrogacy reimbursement
- Parental leave
- Bereavement leave
- Fitness & wellness reimbursement
- Employee appreciation events
- Employee discounts
- Charitable giving
Who We Are
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better – canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team Members, Farmers, Consumers And Communities Alike–we Value What Makes Us Unique And Strive To Connect Our Farms To Families For a Better Life By Living Our Values
- Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
- Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.
- Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
- Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.