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Join Our Team as a Digital Marketing Coordinator at OTECKA
Are you ready to make a significant impact in the world of sports apparel? OTECKA is seeking a Digital Marketing Coordinator to become a vital part of our dynamic Digital Marketing team at our Mississauga office. Reporting directly to the COO, and situated within the IT function, this pivotal role will collaborate across departments, providing the autonomy to oversee Tecka’s in-house Digital Media operations.
Why This Role Matters:
This is an exhilarating opportunity for an exceptional candidate who possesses an unwavering passion for the growth of Tecka International Inc.’s brand. If you’re dedicated to fueling each channel with the inventory needed to bolster our objectives while venturing into new categories and channels, then we want to hear from you.
About You:
• You’re not just a digital marketer; you’re a change-maker, embracing the values of environment, sustainability, and social responsibility.
• Your creativity isn’t just a skill; it’s a mindset. You’re not just a designer; you’re a digital marketing strategist.
• Adaptable and self-motivated, you thrive in a dynamic work environment characterized by tight deadlines and rapid turnarounds. The thrill of the hustle excites you.
• A true team player, you know when to collaborate and when to independently tackle challenges.
• Your organization skills are top-notch, and you’re unfazed by moving parts and last-minute adjustments.
• You’re an analytical thinker, adept at translating data into actionable insights.
• Your decision-making is rooted in data, and you have a knack for turning numbers into results.
What You’ll Be Doing: Awareness > Engagement > Conversion (Sales)
• Collaborate closely with the COO, assisting with various aspects of their daily routine and schedule management.
• Play a pivotal role in research, planning, engagement, programing, orientation, scheduling, and fulfillment.
• Support the team in executing event activations.
• Flex your multitasking muscles and adhere rigorously to deadlines.
• Demonstrate your passion for fashion, trends, branding, and digital assistance.
• Develop, coordinate, and support SEM and paid social campaigns, including creating ad copy, conducting keyword research, and implementing bidding strategies.
• Masterfully employ Google Tag Manager to track website analytics and conversion goals, including event tracking and custom variables.
• Keep our Shopify website up-to-date with content changes.
• Assist in the construction of our new website and its CRM integration, applying SEO tactics, performing content audits, handling data entry, overseeing landing page creation, ensuring quality assurance testing, and coordinating with vendors.
• Conduct A/B testing to optimize landing pages and enhance conversion rates.
• Craft insightful dashboards and analyze website performance using Google Analytics and other measurement tools to guide the marketing team.
• Stay in the know about the latest features and best practices on platforms like Google, Meta, TikTok, and LinkedIn, continuously enhancing campaign performance.
• Collaborate seamlessly with the web development team and external partners to ensure proper tracking and conversion optimization.
• Support the Digital Marketing Manager and the team with administrative tasks and reporting.
Qualifications and Skills:
• Relevant experience, which could include relevant education focused on Digital Marketing or equivalent hands-on career experience.
• Demonstrated 1-3 years of digital experience, showcasing a track record of successful campaign implementation.
• Proficiency in digital marketing channels, spanning SEO, SEM, PPC, social media, email marketing, and content marketing.
• Familiarity with Google Analytics and other digital measurement tools, as well as Microsoft Suite and Shopify.
• Self-driven and adept at thriving in a fast-paced environment.
• Strong communication, interpersonal, and project coordination skills.
• Adept at working independently and collaborating within a distributed team.
• Exceptional organizational skills and meticulous attention to detail.
• Outstanding time management skills, proven through your ability to meet deadlines and effectively prioritize tasks.
• While not mandatory, French language skills are a valuable asset.
• Experience on the client or agency side, particularly in the realms of brands, fashion entrepreneurship, financing, or banking, is considered advantageous.
• Alignment with OTECKA’s values and a strong commitment to the organization’s mission and purpose.
• Embrace the role of an OTECKA cultural ambassador, making a positive impact with every community interaction.
Ready to Make a Difference? Embark on this thrilling journey with us as a Digital Marketing Coordinator. Your expertise and enthusiasm will contribute significantly to our mission. Apply now and become a part of the OTECKA family, shaping our future as a true leader in sports apparel.
