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Campaign Manager, Social Impact Sales
Role Overview
PagerDuty is seeking a Campaign Manager, Social Impact Sales to join our diverse, customer-focused team! As a Campaign Manager, you will be a part of PagerDuty’s Global Campaign team to build, execute and optimize integrated demand generation programs that drive new business opportunities for the social impact sector. PagerDuty’s Social Impact Sales program uses our technology to do more good in the world, while making it easier for mission-driven teams to access critical technology to deliver on their missions. Working in a highly cross functional role, you will be the glue that orchestrates a multi-channel acquisition strategy in partnership with our Global Demand Generation, Corporate Marketing and Regional Marketing teams, leveraging inputs from our Sales and Product Marketing teams, and Social Impact function.
Key Responsibilities:
- Design and successfully implement a campaign strategy that includes high-impact demand generation programs that generate qualified pipeline for PagerDuty’s Social Impact Sales program.
- Partner closely with the Social Impact and Product Marketing teams to gather feedback and gain a deep understanding and expertise of the target audience of nonprofits, social enterprises and higher education to craft and deliver compelling campaign messaging and offers.
- Act as the primary marketing expert for Social Impact programs that enable success through the Sales team for this critical and largely untapped market
- Develop and deliver multi-channel, multi-touch programs, including digital, social, email, webinars, trade shows and events to generate demand. Own the campaign activation plan, working closely with Performance, Regional and Corporate Marketing teams to ensure timely and effective execution.
- Continuously measure and analyze campaign performance and ROI, presenting results to senior leaders across the company. Identify critical areas of improvement across the funnel and act on your data-informed recommendations in an agile and thoughtful manner.
Basic Qualifications
- 3+ years of relevant marketing experience, primarily in B2B tech successfully developing and delivering marketing campaigns.
- 2+ years of experience measuring the pipeline and/or revenue impact of marketing campaigns.
- 3+ years of experience driving cross-functional collaboration to develop, execute and optimize marketing campaigns.
Preferred Qualifications
- Non-profit experience is a huge plus.
- You are oriented toward solving problems for nonprofits and mission-driven organizations, and have lived their experience.
- Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation programs.
- Ability to operate and excel at strategic as well as tactical levels, with a willingness to roll up sleeves to get the job done.
- Excellent communication and facilitation skills.
The base salary range for this position is 98,000 – 134,000 CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
PagerDuty is a global company focused on inclusion and employee well-being by building a culture that isn’t location specific and gives equal opportunity to everyone—regardless of where you are working.
As a Dutonian, you can expect competitive pay and benefits; structured learning, development, and advancement; immersion in our award-winning company culture; and exceptional colleagues. PagerDuty currently has offices in Atlanta, Lisbon, London, San Francisco, Sydney, Tokyo, and Toronto, with remote opportunities in those countries and Chile. We offer a hybrid, flexible workplace, while also providing ample opportunities for connection in-person and virtually with your fellow Dutonians.
Not sure if you qualify?
Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you’re new to the corporate world, returning to work after a gap in employment, or simply looking to transition or take the next step in your career path, we are excited to connect with you.
PagerDuty Offers
One way we ensure our employees are inspired to do their best is through a comprehensive total rewards approach that supports them and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations.
Your package may include:
- Competitive salary and company equity
- Comprehensive benefits package from day one
- Flexible work arrangements
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Paid parental leave – up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Generous paid vacation time
- Paid holidays and sick leave
- Paid volunteer time off – 20 hours per year
- Bi-annual company-wide hack weeks
- Mental wellness programs
- Dutonian Wellness Days & Midyear Wellness Week – scheduled company-wide paid days off in addition to PTO and scheduled holidays
- HibernationDuty – a week each year when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge
About PagerDuty
PagerDuty, Inc. (NYSE:PD) is a leader in digital operations management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a better digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Notable customers include Cisco, Genentech, Electronic Arts, Cox Automotive, Shopify, Zoom, DoorDash and more.
Led by CEO Jennifer Tejada, 50% of our board of directors is comprised of women, 45% of our managers are from underrepresented groups, and we are a proud member of the Pledge 1% Movement, committed to donating 1% Equity, 1% Employee time, and 1% Product to accelerate change in our communities.
PagerDuty is Great Place to Work-certified™, a Fortune Best Place to Work for Women, and a top rated product on TrustRadius and G2.
Go behind-the-scenes @pagerdutylife on Instagram.
Additional Information
PagerDuty is committed to creating a diverse environment and is an Equal Employment Opportunity (EEO) employer. PagerDuty provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email [email protected] and we will work with you to meet your accessibility needs.
PagerDuty uses the E-Verify employment verification program
