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Do you have a passion for making a difference?
At Park Place Retirement Residence, we are passionate about ‘Making Every Moment Matter.” We are seeking a candidate that shares our values – a person who has a passion for making a difference, who has a strong moral compass and who has a commitment to teamwork.
Making every moment matter is about improving all the things that make life enjoyable. Things like making someone feel better, making connections with them or for them with other residents, showing them a new song or even just giving them something to look forward to.
At Park Place Retirement Residence, we are passionate about providing compassionate care for families’ loved ones, where the residents of our home come before anything else. Our values follow a ‘People’ focused philosophy, Participation ~ Excellence ~ Openness ~ Performance ~ Longevity ~ Efficient Use of Resources. This philosophy can be seen in every aspect and level of our home.
Since Park Place Retirement Residence opened, we have offered a community within a community that people were happy to call ‘home’. We pride ourselves in this community connection, our philosophies and the feeling of comfort that can be felt as soon as the door opens.
Responsibilities of the Sales & Marketing Manager at Park Place Retirement Residence
The Sales & Marketing Manager is responsible for the planning and implementation of marketing and sales strategies to support the success of the organization.
Essential Duties are the technical skills and knowledge that an employee requires in order to perform their role. Below is detailed information on the required Essential Duties for your position.
Demonstrates alignment to the corporate values, mission and vision in his/her professional behaviour and performance,
Participates in the development of and provides support to deliver the strategic plan and strategic initiatives of the organization,
Development and implementation of an annual sales and marketing strategy and plans, including required budgeting and expenditures for the organization, which supports increased revenue, optimal occupancy, performance and profitability and monitors compliance with the plan,
Builds strategic relationships and innovative business partnerships which are financially viable and support the sales strategy of the organization and/or community,
Ensure the ongoing sustainability of the contact management system (YGL) while using the data to analyze, make recommendations and drive business decisions for the organization,
Ensure that an analysis of the competitive marketplace data is completed annually and updated quarterly. This information will be utilized to develop a familiarity with leading competitors in related markets to capitalize on the sales team’s ability to sell their product and ensure pricing is equitable within the marketplace,
Development and ongoing monitoring of sales standards, incentives and sales targets within the portfolio to meet budget and revenue targets,
Participates in screening, interviewing and orientation to support the successful onboarding of the Sales & Marketing Manager
candidates. Provides ongoing sales training and support to the sales force, ensuring sales standards and best practices are achieved and sustained,
Develop, make recommendations and provide oversight of a media plan which includes social media to meet the needs of the organization,
Provide oversight for the development and ongoing monitoring of community websites
Leads the creation of community-specific marketing campaigns for products and services, including required budgeting and expenditures to ensure occupancy targets are met and sustained as required. This may include the development and implementation of specific strategies to address occupancy-challenged communities,
As requested by RDO, identifies and provides overall support of monthly action plans and monitors sustainability and communicates issues in the retirement communities,
Supports the education and implementation of the Customer Experience Program and other training programs as applicable,
Provides support and oversight for the planning of special events, including the development of required budgets,
Models behaviour that demonstrates the development of an exceptional customer experience with each interaction,
Working collaboratively within the support team and management teams so ensure the success of the organization.
Qualifications
At Park Place Retirement Residence, we take pride in our employees, so your qualifications are important to us. We use them to get to know you and see if we are a good fit for each other. The qualifications needed to join our family at Park Place Retirement Residence are as follows:
Demonstrated skills, knowledge and experience in the development and execution of a strategic sales and marketing plan to lead an organization to achieve its targets,
Strong creative, strategic, analytical, organizational and personal sales skills,
Experience effectively managing others,
Advanced computer skills, including use of a Customer Relationship System (CRS),
Minimum of five years experience in a senior sales & marketing role,
Related College diploma or University Degree or equivalent,
Strong connections & relationships within the retirement home sector,
Must have a clear vulnerable sector screen, no older than 6 months, TB test results less than 6 months old, and must be able to provide three supervisory references.
Park Place Retirement Residence recognizes the importance of immunization to protect our residents, staff and others from COVID-19. Subject to any accommodation required by applicable human rights legislation, it will be a condition of employment that all new hires have received both doses of a COVID-19 vaccine approved by Health Canada 14 days before the start date.
How to apply?
Please submit a resume, cover letter, and references. We look forward to speaking with you and making every moment matter!
At Park Place Retirement Residence, we are committed to equity, diversity and inclusivity in the workplace; we welcome applications from women, racially visible individuals, people with disabilities, Indigenous peoples, and LGBTQ2S+ persons. Our organization takes the accessibility needs of employees and candidates with disabilities into account during the position summary review process. Employees and candidates are required to notify their Director/Manager/Supervisor or Hiring Manager if they have any particular accessibility needs, and the organization will work with the employee to address them.
