Parks of the St. Lawrence Looking for Social and Digital Media Coordinator at Kingston, ON Full Time

COMPETITION No: 2022-SLPC-1112

CLASSIFICATION: Information Officer 3

COMPENSATION GROUP: OPSEU – Administrative

SALARY RANGE: $1,472.25 to $1,801.45 per week

PERIOD OF EMPLOYMENT: Temporary assignment
December 19, 2022 to December 15, 2023

HOURS OF WORK: 36.25 hours per week

DIVISION: Marketing and Customer Experience

LOCATION: Kingston and Morrisburg

POSTING DATE: November 24, 2022

CLOSING DATE: December 8, 2022

AREA OF SEARCH: OPEN

Are you a social media and communications expert with a passion for developing strategic and creative digital content? Do you thrive in a fast-paced working environment where your work has the potential to drive sales, while delivering exceptional guest service for travel and cultural experience enthusiasts? If so, consider joining our team of outstanding marketing and communications professionals at St. Lawrence Parks Commission as our Social and Digital Media Coordinator.

WHAT CAN I EXPECT TO DO IN THIS ROLE?

You will:

• Lead and execute social media strategy while developing, producing, and distributing compelling social and digital media content on, but not limited to, Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, etc., as well as daily management of each social channel and fostering strong online communities focused on events and happenings for the business units within the St. Lawrence Parks Commission (SLPC).
• Oversee and enhance SLPC’s websites in terms of design, content development, management, and maintenance, while collaborating with internal teams and external partners.
• Embody the SLPC’s equity, diversity and inclusion principles while interacting with staff and guests.

HOW DO I QUALIFY?

MANDATORY:

• Valid Ontario Class G driver’s licence or equivalent to drive on Ontario highways to attend all historic sites properties on a frequent basis during operating season

KNOWLEDGE AND EXPERIENCE
You have knowledge of and demonstrated experience with:

• evolving digital media and marketing landscapes to explore best practices and stay up to date with relevant and new platforms
• content management, development for blogs, social media, and web publishing
• web and/or social media metrics to analyze results of social and digital media initiatives as well as search engine optimization to develop content for best results
• competitive intelligence and research
• Microsoft Suite programs in PC/Windows environment, User interfaces, browser compatibilities, to ensure optimal delivery of social media initiatives
• Web page development, including HTML CSS, W3C standards of web accessibility
• World Wide Web, including its capabilities, advances, opportunities, and technical requirements to develop and support the creative elements of SLPC’s websites
• Principles, techniques and emerging trends of social and digital media, marketing, communications, media relations, issues management, writing, and editing to develop and lead effective content strategies, plans and initiatives

COMMUNICATION AND INTERPERSONAL SKILLS
You have:

• strong oral communication skills to provide advice and recommendations on social/digital media approaches to achieve objectives, liaise with external vendors/advertising agencies
• superior writing and editing skills to write accurate specific content aligned with SLPC’s brands and marketing strategy
• interpersonal skills to collaborate with industry and regional travel partners, participate in meetings to discuss objectives, messages, and audiences
• organizational skills to handle multiple projects simultaneously, meet tight deadlines, in a fast-paced environment
• planning, project management and coordination skills to manage concurrent projects, schedules and timelines
• problem solving skills to resolve quality and delivery issues
• creativity and demonstrated successful immersion in social/digital media forums to provide appropriate content and management of initiatives

ANALYTICAL AND RESEARCH SKILLS
You have proven analytical and research skills to:

• develop content for web and social media
• identify sources of data, collect and compile information and assess/determine the most effective content to meet the social community needs; to analyze performance metrics for social media campaigns and benchmark to industry trends

WHY WORK FOR THE ST. LAWRENCE PARKS COMMISSION?

• Belong to one of the largest employers in Ontario, the Ontario Public Service, and open the door to a diverse range of career opportunities throughout the province
• Supportive team environment
• Staff discounts
• Employee and Family Assistance Program (EFAP)
• Option to join an excellent pension plan
• Option to purchase benefits
• Percentage paid in lieu of vacation and statutory holidays
• Percentage paid in lieu of benefits

HOW TO APPLY:

1. Please apply online, https://www.parks.on.ca/about/careers/.
2. Your cover letter and resume combined should not exceed five (5) pages.
3. Customize your cover letter and resume to the qualifications listed above. Using concrete examples, you must show how you demonstrated the requirements for this job.
4. OPS employees are required to quote their WIN EMPLOYEE ID number when applying.
5. Every external candidate must identify their prior employment in the Ontario Public Service including positions, dates of employment and any re-employment restrictions.

REMEMBER: THE DEADLINE TO APPLY IS 11:59 PM ON THURSDAY, DECEMBER 8, 2022.

WE THANK ALL CANDIDATES FOR APPLYING, BUT ONLY THOSE SELECTED FOR FURTHER SCREENING OR AN INTERVIEW WILL BE CONTACTED.

Please be advised that the results of this competition may be used to form an eligibility list of qualified candidates to potentially fill future vacancies represented by the Ontario Public Service Employees Union (OPSEU). In accordance with the Collective Agreement, eligibility lists are shared with OPSEU representatives. By applying to this competition, you are providing consent that your name may be shared with OPSEU representatives.

St. Lawrence Parks Commission is committed to employment equity. We welcome applications from people with disabilities, Indigenous, Black and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions. The St. Lawrence Parks Commission is also committed to an inclusive, barrier-free selection process. We will make appropriate accommodations throughout the recruitment and selection process for applicants with disabilities. To obtain a copy of this posting in an alternative format or to request any accommodation please contact us directly through Human Resources at 1-800-437-2233, ext. 2440. Information received relating to accommodation requests will be addressed confidentially.