Pelican International Inc. Looking for Market and Consumer Intelligence Analyst at Laval Full Time

YOU WANT TO WORK WITH TEAMS THAT ARE PROUD TO BE WORLD LEADERS IN THE DESIGN AND MANUFACTURE OF WATERCRAFT? DO YOU WANT TO CONTRIBUTE TO THE PASSION OF WATER SPORTS ENTHUSIASTS?

Reporting to the Advanced Innovation Leader, the Market & Consumer Intelligence Specialist’s mission is to conducts agile market research and studies on consumer behaviour in order to provide information for strategic decision-making related to the development of new products/services.
The studies may be for measuring market activities and consumer trends, conducting surveys on consumer habits, identifying new market opportunities, analyzing the competitive landscapes or to assess the Product Market Fit of a concept.

The Advanced Innovation Department at Pelican International explores and tests bold ideas to create disruptive product or service innovations. The Advanced Innovation Department is removed from the day-to-day activities and operates in a similar way to a startup: agile and autonomous. This is what drives our day-to-day work: questioning, braving the unknown and surpassing ourselves to enhance the outdoor experience. We are dedicated to bringing people outdoors to experience the health, wellness and community benefits of the outdoors.

A TYPICAL DAY IS:

We are looking for a person who is autonomous and organized in their work, creative in their research methods and who processes information rigorously.

The candidate will assume the following responsibilities:

Marketing research:

• Perform market research using our internal database and data collection tools across different sales channels to highlight market trends and opportunities leads for new products or services.
• Research secondary data to obtain relevant information (using scientific articles, articles from general and professional media, comments on social networks and blogs of individuals or professionals, etc.) to support market research for innovation projects.
• Carry out agile market research in order to understand commercial reality and business opportunities in new categories of products and services.
• Present research and findings in dashboards using data visualization tools such as Power BI or Google data studio so managers can assess business opportunities quickly and efficiently.

Consumer Intelligence:

• Plan, design and execute consumer surveys: On the field during outdoor activities; or on the web in interest groups related to the outdoors.
• Analyze and synthesize qualitative study results in order to understand better user needs, motivations/barriers when adopting a product/service or their opinion on a product/service.
• Execute netnographic monitoring by studying group behaviour on social media platforms and extracting insights related to innovation projects.
• Connect with our field tester community and collect comments and recommendations during product or service testing.
• Regularly monitor and update consumer behaviour trend books across different consumer age groups.

If you are data-obsessed, love connecting the dots, thrive in a creative yet structure process, are not afraid to roll up your sleeves and get your hands dirty with data, this is the role for you!

WHAT WE EXPECT FROM YOU:

• Experience of 3 years and more in a similar position or any other related position deemed relevant
• Bachelor’s degree in marketing, administration, statistics or other related training deemed equivalent
• Experience / knowledge in sports, leisure and outdoor products
• Experience in consumer durable products
• Knowledge of the functioning of large chains
• Experience with product development processes an asset
• Bilingualism (spoken and written) because a large part of the work is done in English
• Good knowledge of the MS Office suite – especially Excel
• Organized, autonomous, analytical, curious and creative

THE BENEFITS OF JOINING OUR TEAM:

• Flexible work schedule combined with the ability to telecommute;
• Opportunities for professional development and advancement;
• Competitive salary progression and compensation;
• A complete group insurance plan including a telemedicine service;
• Corporate discounts on our products as well as in many other partner companies.

The use of the masculine gender is intended to lighten the text. Pelican is committed to employment equity and confidentiality. Pelican International thanks those who express their interest by submitting their application. However, only those candidates whose applications are accepted will be contacted.