Relay Looking for Lifecycle Marketing Manager at Toronto, Ontario, Canada Full Time

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money’.

Reporting to our Director of Growth, the Lifecycle Marketing Manager sits on the Growth Marketing team and is responsible for creating strategic messaging to help guide users through their Relay journey. You will own campaign strategy and execution across several owned channels, including push notifications, SMS and email. This is an extremely collaborative role, working across teams such as Product Marketing, Product, Content Marketing, Design, Data Analytics, Compliance and Customer Support to create a seamless end-user experience.

Joining Relay means being the first dedicated lifecycle hire on a growing team and setting the direction of our lifecycle strategy to move core company metrics. You’ll be leveraging Relay’s unique data to build campaigns and drive impact to funnels like onboarding and engagement. The ideal candidate for this role is someone who thrives in a fast-paced environment and can manage several complex projects across different teams and timelines.

In This Role, You Will:

• Develop and execute strategic campaigns across email, push notification, and SMS channels to increase user activation and user engagement rates
• Leverage our lifecycle stack, Iterable and Segment, to drive successful targeting and personalization campaigns
• Utilize qualitative and quantitative data to conceptualize new customer journeys and nurture campaigns
• Launch measurable A/B and multivariate testing across campaigns; continually optimize campaigns, automations, and workflows
• Collaborate closely with cross-functional teams in Product and Product Marketing to create a cohesive, relevant customer experience
• Actively monitor, optimize, and report campaign performance on an ongoing basis to ensure campaigns are meeting target KPIs
• Stay up-to-date on industry trends and competitor programs and propose innovative tests to help reach target conversion goals
• Build on our lifecycle stack (Iterable and Segment)

What You Bring To The Table:

• 4+ years of experience in marketing, product, or a related field
• Experience with marketing automation or CRM tools (e.g. Braze, Iterable, Marketo)
• Strong editing and copywriting skills, with strong experience in a user-facing copy
• A highly-organized nature with strong attention to detail, clarity and action
• A knack for gathering, analyzing and reporting on campaign data, with the goal of finding opportunities for improvement
• Demonstrated ability to utilize data and insights to drive successful targeting and personalization initiatives
• A resourceful and creative attitude, with the ability to propose, plan and execute campaigns that move core metrics
• You actively seek opportunities to optimize processes, enhance campaigns, and drive continuous improvement within a lifecycle framework
• Experience collaborating closely with other teams, such as design, product, engineering, and legal

Bonus Points:

• Ability to write liquid logic, SQL, and/or HTML
• Experience marketing an SMB fintech product
• Iterable experience

Our Commitment To You:

• Competitive salary and meaningful equity: every team member gets a piece of the pie.
• Comprehensive health benefits: we offer full health benefits + an HSA/WSA starting from day 1 so you get the coverage you need
• 3 weeks vacation + end of year holiday shutdown: we take time off to reset and recharge so we come back better for our customers.
• Hybrid work environment: we love collaborating and connecting in-office two times a week and offer catered lunches and a snack/beverage program for the days we’re in office. Don’t forget to bring in your furry friends!
• Personal and professional growth: support from leaders who care about your growth and success through regular feedback and coaching. Our goal is to make Relay a step-change career opportunity.
• Top-tier equipment: we’re a Mac environment and we’ll make sure you have everything you need to produce your best work.
• Team-first culture: we’re passionate about working collaboratively, bonding through team events, and most importantly having fun.

The Interview Process:

• Stage 1: A 30-minute Google Meets call with a member of the People team
• Stage 2: A 45-minute Google Meets video call with our Director of Growth
• Stage 3: A take-home case study related to lifecycle marketing, followed by a 1-hour presentation to our Marketing team
• Stage 4: A 30-minute Google Meets video call with the CEO of Relay

Research shows that women-identifying and other marginalized individuals tend to only apply when they meet 100% of the qualifications; if you don’t have all the listed qualifications, we encourage you to apply anyway!

What’s Important to Us:

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.