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Marketing Manager
Reynaers Aluminium, a global powerhouse spanning across more than 70 countries, stands at the forefront of innovation and sustainability in architectural applications, specializing in aluminum and steel. Within the international group, renowned names like Reynaers Aluminium and Forster Profile Systems shine bright.
“At Reynaers, Together for Better” is not just a slogan; it’s the beating heart of this Belgian family company. Fuelled by a relentless pursuit of innovation and entrepreneurial spirit, Reynaers thrives on collaboration, nurturing sustainable growth hand in hand with its partners.
Established in 1965, Reynaers has achieved remarkable milestones, expanding its global footprint and boasting a staggering €580 million in turnover in 2019. With a dedicated workforce of 2300 individuals worldwide, Reynaers is poised for an exciting future.
Your Challenge:
Reynaers North America emerges as one of the most dynamic markets within the Reynaers Group’s rapid growth trajectory. To match our soaring ambitions, we seek an exceptionally enthusiastic Marketing Manager. This role carries the responsibility of shaping our marketing strategy and driving all executive marketing initiatives. We are on the lookout for a passionate marketer who can work independently, as a significant portion of this role will be conducted remotely. Join forces with our local Reynaers team, comprised of commercial and technical experts, to foster collaborative market growth. Moreover, our skilled marketing team in Belgium eagerly awaits to provide guidance and support as you embark on this exciting journey.
You will report directly to the Area Manager of North America.
Responsibilities:
Crafting Strategy:
Devise a visionary strategy for establishing and enhancing the brand identity and image of Reynaers North America.
Ignite awareness among our B2B audience, encompassing stakeholders (investors, project developers, architects, contractors, study offices…) and prospective fabricators.
Drive growth among our existing fabricators through targeted marketing initiatives.
While Canada has seen initial progress, the untapped potential of the US market awaits your distinctive impact.
Taking the Lead:
Organize captivating events and fairs such as architect@work, as well as arrange client visits to our headquarters in Belgium.
Maintain and update local websites within the Drupal environment.
Spearhead content marketing, charting an engaging content plan catering to diverse target audiences.
Craft compelling product/inspiration emails for stakeholders and clients using email marketing tools like CampaignMonitor/MarketingCloud.
Elevate our presence on LinkedIn and Instagram, leveraging social media management tools like Falcon.
Localize product brochures and Group showroom materials to resonate with your market.
Your Profile:
English serves as the primary business language; knowledge of French is a valuable asset.
Thrive in an international work environment and possess the willingness to travel across North America and to Belgium.
Hold a Bachelor’s/Master’s degree, preferably in communication or marketing, and have gained initial work experience.
Command solid communication skills and possess exceptional interpersonal abilities.
Embrace a proactive work ethic, a growth mindset, and an eagerness to contribute to a results-driven company.
Possess creative prowess as a content writer, with a knack for tailoring content across various communication platforms to reach the right audience with the right message.
Embrace the digital realm, with knowledge of MarketingCloud, CampaignMonitor, Salesforce, Drupal, and Falcon being advantageous.
Our Offer:
In addition to a competitive remuneration package aligned with the company’s goals, we provide a stimulating and international work environment that respects the work-life balance you deserve. You’ll enjoy the autonomy to make a substantial impact on the North American building market, as you embark on this exciting journey with us.
