Senior Manager, Marketing Technology, Growth & Performance Marketing – Tangerine
Requisition ID : 184865
Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.
As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.
Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!
Contributes to the overall success of the Tangerine Web and E-Commerce Technology in Canada ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.
What you will be doing:
• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Support development of strategic vision and multi-year roadmap to onboard cutting-edge marketing technology to support Tangerine.ca website and E-Commerce platforms, enabling data connectivity, testing and automation across the full marketing funnel, to drive client acquisition, growth and retention.
• Work with implementation teams to execute multi-year roadmap across multiple platforms and ensure alignment against business and marketing objectives. Ensure change management and operational readiness across impacted teams to ensure seamless go-to-market and adoption.
• Work with operational teams to find efficiencies and enable through automation, data-driven methodologies, and resource planning to drive cost savings and revenue growth.
• Establish effective working relationships across Marketing, Digital, Technology, Scotiabank, and various lines of business. Develop integrated roadmaps to strategically converge and diverge roadmaps, ensuring balance across business objectives and an Enterprise-mindset.
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Actively pursues effective and efficient operations of their respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Champions a high performance environment and contributes to an inclusive work environment.
• Contributes to the overall success of the Tangerine Web and E-Commerce Technology in Canada ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures .
Do you have the skills that will enable you to succeed in this role? – We’d love to work with you if you have:
• Experience onboarding cloud marketing platforms, including Adobe, Salesforce, or Braze
• Experience working in a performance marketing environment, including high revenue growth targets
• Experience driving data-driven optimization and personalization experiences
What’s in it for you?
You will be part of a diverse and inclusive team of Client-focused go-getters looking to learn from each other in an environment that celebrates and recognizes success!
You will have access to thousands of online and in person courses so you can shape your career growth with the support from diverse industry leaders.
You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
You belong here, we are equal and un-complicated. Bring your true self to work, dress codes don’t apply here.
You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.
Location(s): Canada : Ontario : Toronto
At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.
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