SEPHORA Looking for Assistant Manager, Employer Brand at Toronto, Ontario, Canada Full Time

Function: Human Resources

Address: 160 Bloor Street East, 11th Floor, Toronto, ON

Working Model: Hybrid

At Sephora Canada, we’re passionate about finding and sharing beauty in the world. Our constant innovation, our ability to see and lead trends, and our focus on providing an outstanding customer experience make us the most-loved beauty community and top of mind for every Canadian. We find beauty in our communities, in our differences, our experiences, and in the spirit of our employees.

About The Role

As our Assistant Manager of Employer Brand, you will partner with key collaborators to activate Sephora Canada’s employer brand strategies to drive talent attraction and employee ambassadorship and position us as an employer of choice! The role focuses on maintaining our presence on various employment and candidate sites, developing creative ways to draw prospective talent to us, and identifying new recruitment opportunities through social media and other channels. This role reports to the Senior Manager of Employer Brand.

What You’ll Do

Employer Brand Media Channel Management, Content and Creative:

• Strategically build creative content calendars from inception to execution for Sephora Canada Life channels: SEPHORA on LinkedIn and @SephoraCanadaLife on Instagram.
• Actively source employee-generated content through various channels to enrich our social media calendar. This entails developing scripts and directions for employees to facilitate self-capturing, while also providing support to our Social Media Coordinators when necessary.
• Take charge of social media content development, encompassing the entire process from capturing to editing videos, photography, graphic design, and copywriting.
• Continuously develop and update content for Sephora’s Employer Brand channels, ensuring relevance, engagement, and alignment with brand values and objectives.
• Partner with internal and external teams to deliver on-brand content, including crafting creative briefs for specific recruitment marketing campaigns.

Recruitment Marketing Campaigns

• Challenge conventional methods and explore new and existing channels to effectively drive employer brand engagement with a diverse pool of new talent.
• Lead the development of impactful Recruitment Marketing campaigns across various media platforms, collaborating closely with our Talent Acquisition team to attract top-tier candidates.

Reporting

• Report on and analyze Employer Brand KPIs to determine the effectiveness of internal/external employer branding initiatives.
• Maintain reporting dashboards and deliver monthly and quarterly Employer Brand reports.

Employee Engagement & Advocacy

• Support the Sephora Employee Ambassador Program, including newsletter development, communications, requests for content, and content generation.
• Attend market and store visits and other key organizational events to inspire, engage employees, and capture content.

Employer Awards

• Provide robust support for our employer awards strategy by partnering with key internal collaborators on writing and capturing the information needed for submissions.

What You’ll Bring

• 3+ years of Employer Brand and/or Recruitment Marketing Experience or 3+ years of Integrated Marketing Experience
• Demonstrate strong consulting abilities, adept at building relationships and collaborating effectively with various collaborators.
• Exhibit a high level of organization and a passion for work back schedules, project management, and timely delivery.
• Ability to thrive in an agile environment, working quickly and efficiently. This includes the capacity to react promptly to trends or unexpected news.
• Bring hands-on experience in building and leading social media content calendars.
• Showcase strong writing and communication skills, including the ability to write using a specific brand voice and tailor content for various social media channels.
• Ability to translate data into actionable insights, making recommendations to improve overall social media performance and develop execution plans.
• Maintain a keen awareness of Employer Brand, Social Media, and Recruitment Marketing best practices and trends.
• French language skills are advantageous, as all content is produced in both English and French.
• Familiarity with social scheduling tools like Sprinklr, project management tools such as Smartsheet, and design/video editing tools like Canva or Adobe Creative Suite is helpful.

#FSCHIRING

Why You’ll Love Working Here

• You’ll be part of a unique culture and family of passionate and inspiring individuals.
• You’ll work alongside the best talent in the industry – people you’ll be proud to work with.
• You’ll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
• You’ll have the opportunity to support causes through our Gift of Giving Program (matched donations through Benevity), donations of funds for volunteer time and offering and much more.
• Benefits you can mix and match, depending on your needs.
• Employee Assistance Program services for those times you need extra support.
• Access to our Well-Being@Sephora program to support your mental, financial, physical, and social well-being
• Holidays, time off, Summer Friday hours and flexibility to support work-life balance.
• And of course, there’s our incredible swag – free product gifts throughout the year and tons of discounts with our brand partners.

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions. Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.