Siren Group Looking for Conversion Copywriter at Remote Full Time

We are looking for a passionate and experienced Conversion Copywriter with a proven track record of delivering sales and marketing improvements through persuasive copy. In this role, you will work with a goal-driven growth & media buying team that lives and breathes performance and constantly seeks to beat controls. We drive around 2,500,000 visitors monthly to 8 different projects (mostly home improvement) with plenty of room for testing ads, landing pages, emails, etc.

This role is a full-time, work-from-home position. The position reports directly to the Head of Product Growth and you will work closely with our Growth and Media Buying teams.

Siren Group is a digital marketing company based in Switzerland with remote staff across the world. We specialize in generating consistent new business opportunities for medium- to large-size companies, including Fortune 1000s. Our latest venture is HomeBuddy.com, an online home improvement marketplace in the U.S. HomeBuddy offers a great opportunity to work on an interesting, challenging and constantly evolving project.

Already a very successful firm with stable double-digit annual revenue increases, we are aiming for even more explosive growth! Our company’s success is delivered by a smart, self-starting and entrepreneurial team which we are actively growing.

Siren offers a remote and flexible work environment, competitive compensation, attractive benefits and the opportunity to work on a professional team and grow in your career.

What you will do:

• Lead copywriting efforts within the company from start to finish and constantly seek to beat controls;

• Write persuasive copy for our ads, landing pages, websites, email sequences, brand collateral and social media that drives conversions, increases click-through rates and keeps users engaged;

• Develop brand voice and ensure we’re consistent with it across all mediums;

• Execute on creative briefs developed by growth managers, media buyers and ensure content needs are met;

• Make data-driven decisions and constantly measure the impact of copy based on key metrics & KPIs;

• Perform copy “teardowns” to improve existing advertising efforts;

• Produce multiple variations of existing content using different approaches and perspectives;

• Analyze the competition, research the industry, create surveys for client interviews;

• Edit and proofread as needed.

About you:

• 4+ years of experience as a conversion copywriter or equivalent role;

• Proven experience writing copy for landing pages and paid ads;

• Excellent writing and editing skills in terms of tone, structure, grammar, spelling and factual accuracy;

• Proven experience in delivering conversion rate improvements with copy (portfolio or copy samples are a must);

• Knowledge of conversion principles; you’re able to determine why one piece of copy is selling well while another isn’t and adapt accordingly;

• Be a self-starter with high standards and the ability to work both independently and on a team to meet deadlines;

• You love doing research; breakthrough results come from competitor, customer and market insights so the ability to dig deep is critical.

• Understanding of both qualitative and quantitative research methods and techniques;

• Working knowledge of Google Apps (i.e., Drive, Docs, Sheets, Slides, etc.);

• Thoroughly organised and always striving to achieve better work efficiency.

• English is your first language.

What We Offer:
We have different perks and benefits, but we also can offer you a supportive work environment powered by a fantastic team!

• 100% remote work, allowing working and travelling;

• Flexible work hours, when it is convenient to plan your working and personal time;

• Competitive compensation according to your skills, experience and professional accomplishments, including a company bonus;

• Paid vacation, sick leave and holidays;

• Work in one of the most dynamic and fastest-growing industries;

• Ambitious and challenging tasks with a high degree of responsibility and independence;

• Multicultural environment;

• Supportive, friendly and professional team which you can always rely on;

• An allowance program for compensation of expenses for wellness activities and the purchase of technical equipment;

• Paid training (school, events, conferences);

• Employee Assistance Program and other perks…

If this sounds like you, we should talk!

A strong copy portfolio including examples of digital ads and landing pages is compulsory for your application to be considered.

Job Type: Full-time

Schedule:

• 8 hour shift
• Monday to Friday

Application question(s):

• Do you have experience writing copy for landing pages and paid ads?
• Please attach a link or a document: a portfolio including examples of digital ads and landing pages.

Experience:

• copywriting: 4 years (required)

Language:

• English (required)