sMedia Looking for Marketing Manager (Remote) at Regina, SK Full Time

sMedia is North America’s leading digital technology company for automotive dealerships. We empower dealerships to adapt and thrive during the current digital transformation wave. sMedia is looking for a talented Marketing Manager who will be responsible for supporting our Sales team with the collateral and knowledge they need to succeed. We’re looking for a flexible and versatile marketer who will support the growth of our inbound sales channels. Client communications are also a central aspect of this role. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Reports to: Chief Marketing Officer

Your Key Responsibilities and Accountabilities

• Creating collateral for the sales team (Sell sheets, presentations, videos, etc.)
• Setting prices and developing package offerings
• Performing competitive and market analysis and drawing actionable conclusions
• Writing client communications
• Developing strategies and tactics to get the word out about sMedia and drive qualified traffic to our front door
• Deploying successful marketing campaigns and owning their implementation from ideation to execution
• Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Producing valuable and engaging content for our sMedia website and blog that attracts and converts our target groups
• Building strategic relationships and partnering with key industry players, agencies, and vendors
• Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
• Measuring and reporting on the performance of marketing campaigns, gaining insights, and assessing against goals
• Analyzing consumer behavior and adjusting email and advertising campaigns accordingly

Your Background

• Previous experience working in a Marketing leadership role at a high-growth B2B SaaS start-up or Marketing Agency experience
• Experience wearing many hats within a marketing role; including digital marketing, communications, brand marketing, and content management
• Experience building and leveraging a strong brand
• Experience collaborating with and managing a remote team
• Experience in the automotive industry would be an asset
• BSc/MSc degree in Marketing or a related field

Your Skills and Mindset

• Curious, driven personality
• Growth-minded with a passion for technology
• Highly proficient in developing strong, data-driven strategy and collaborating with various stakeholders
• Metrics-focused and skilled in using content marketing and social marketing to drive actionable and quantifiable results
• Improvement-focused, self-starter that works to increase efficiencies
• Gritty and determined; ready to roll-up your sleeves to put the initial work in to build a strong foundation
• Self-motivated and self-disciplined; leads by example
• Highly organized with great attention to detail
• Open to feedback and able to adapt quickly
• Ability to work on multiple priorities and projects simultaneously
• Fluent English verbal and written communication skills

What you’ll get from sMedia

• Fully remote role, work from anywhere!
• Extensive health and dental benefits package (available to Canadian employees)
• 15 vacation days annually, plus an additional week in December for the holiday season
• 10 paid sick days available annually
• Paid day off on your birthday, and one additional flex day per month
• Ability to make an impact and be part of a team that values feedback and cross-functional collaboration