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Social Harvest is a dynamic and fast-growing social marketing services company based in the heart of Toronto. We pride ourselves on helping Toronto businesses and brands navigate the ever-evolving social media landscape with unparalleled expertise. Our mission is to bridge the gap between brands and their audience, fostering genuine connections, and enhancing brand awareness through cutting-edge strategies and high-quality content.
Job Description:
We are seeking a writer to join our vibrant team. The ideal candidate will have a knack for crafting engaging, relevant, and high-quality content tailored to various social media platforms. As our Content Writer, you will play a pivotal role in shaping the voice and identity of our clients in the digital world, driving engagement, and furthering brand reach.
Key Responsibilities:
1. Content Creation: Craft compelling, original content including blog posts, social media posts, e-newsletters, and other marketing collateral that resonates with target audiences and drives engagement.
2. Social Media Strategy: Collaborate with the social media team to understand the unique voice and messaging of each client. Ensure content is optimized for each platform, whether it’s a tweet, an Instagram caption, or a LinkedIn article.
3. Research: Stay abreast of industry trends, news, and updates to create content that is both current and valuable to our clientele. Regularly conduct competitor analysis to understand content gaps and opportunities.
4. SEO Optimization: Produce SEO-friendly content that increases website traffic and user engagement. Understand the importance of keywords, meta descriptions, and high-quality backlinks.
5. Collaboration: Work closely with designers, video producers, and other team members to produce integrated marketing campaigns.
6. Content Calendar Management: Plan and schedule content in advance, ensuring consistency and relevancy across all platforms.
7. Proofreading & Editing: Ensure all content is free from errors and aligns with the brand voice and style guidelines.
8. Performance Analysis: Track content performance metrics, gather insights, and make recommendations for content strategy optimization.
Requirements:
1. Bachelor’s degree in English, Journalism, Communications, or a related field.
2. Minimum of 2 years of professional writing experience, preferably in social media or digital marketing.
3. Proficiency in using social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and understanding their unique content requirements.
4. Strong understanding of SEO principles and content marketing tactics.
5. Exceptional writing, editing, and proofreading skills with a keen eye for detail.
6. Ability to work in a fast-paced environment and handle multiple projects simultaneously.
7. Proactive, organized, and a team player.
Why Join Social Harvest?
– Growth Opportunities: We believe in fostering talent from within. As we expand, there will be numerous chances for upward mobility.
– Dynamic Work Environment: No two days are the same. You’ll be working with a diverse set of clients, each with their unique challenges and rewards.
– Supportive Team: Join a group of passionate professionals who are at the top of their game but always have time to support and inspire each other.
Interested candidates are encouraged to apply with a portfolio showcasing their best work. Please also include a cover letter detailing your experience and explaining why you’d be a great fit for Social Harvest.
We thank all applicants for their interest in joining Social Harvest, however, only those shortlisted will be contacted.
