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Job Description
KEY JOB ACCOUNTABILITIES:
As a NGCE Lead working on the DD&T department , you will be empowered to:
Shapes localized NGCE vision and strategic roadmap, and ensures flawless execution of priorities in line with DD&T, OCE CoE and Canadian business context.
Drives exceptional collaboration with business partners in LOC and EUCAN to integrate data- & insights-driven omni-channel engagement in brand planning process and deliver best-in-class experience for external and internal customers.
Liaises closely with Data & Insights Lead and DD&T team to standardize, govern and effectively leverage customer domain data, CRM and other OCE-related technology.
Enables continuous improvement of NGCE capabilities and boosting of individual learning journeys in Canada in close coordination with Learning & Development, Business Operations, and EUCAN region.
DIMENSIONS AND ASPECTS
Technical/Functional (Line) Expertise
Adapts and executes the OCE strategy (e.g., objectives, target customers) defined by OCE CoE (e.g., drive LOC cross-functional customer engagement strategy with BUs )
Drives insight generation from local OCE ecosystem to optimize customer experience and streamline operations at scale (incl. content excellence, CampOps) by defining pilots, roadmaps, responsibilities etc.
Supports the standardization and harmonization of customer domain data (CRM, OCE etc)
Coordinates closely with Tech Partner to ensure local OCE tools and platforms (including CRM) in the LOC are aligned at LOC level and globally.
Ensures compliance and alignment of the Canadian CRM with industry regulations in partnership with E&C.
Supports process-mapping as required for flawless execution of NGCE activities.
Leadership
Consistently lives and models Takeda-ism, PTRB, and leadership behaviors as member of Canadian DD&T Leadership Team.
Leads Canada OCE Managers and Operational Excellence Manager, managing performance, and serving as coach for wider team to empower our people and embed NGCE mindset.
Serves as Ambassador and thought leader for NGCE to enable best practice and innovation in LOC and EUCAN.
Drives cross-functional engagement with relentless internal and external customer focus.
Decision-making and Autonomy
As part of Canadian DD&T Leadership Team, provides insights and guidance to inform and/or make decisions related to NGCE/digital.
Manages OCE expense budget as set together with DD&T Head and Finance.
Defines and manages NGCE-specific performance metrics in coordination with DD&T/BusOps.
Interaction
Partners closely with Commercial and Medical to identify needs at customer level through brand and launch planning; helps develop, implement and track impact of solutions.
Serves as integral member of DD&T team in support of cross-functional coordination.
Orchestrates priorities and activities from EUCAN OCE CoE across key Canadian therapy areas and brands, and acts as bridge to brand managers as well as sales force.
Supports NGCE capability building and NGCE/digital learning journey for own team and relevant business partners in coordination with L&D and business partners.
Supports the EUCAN OCE leads and provides local input on future of customer experience and personalization of interaction.
Innovation
Leads successful execution of strategic innovation initiatives related to NGCE, e.g. TakedaConnect.
Coordinates closely with DD&T team and business partners to identify and prioritize potential technology or process-based solutions to address customer needs.
Facilitates “outside-in” mentality for awareness of relevant trends and developments inside and outside pharmaceutical industry.
EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS
Bachelor’s degree, and/or min. 5 years of experience in multi-channel marketing with hands-on knowledge of digital tactics, campaigns and OCE journeys
Exceptional people, collaboration and leadership skills.
Outstanding influencing and communication skills with proven track record of managing complex set of stakeholders at local and regional levels in global organization.
Relentless focus on customer excellence and value-added partnering with brand teams and medical to design and deliver holistic customer experience.
Robust organizational skills, project management skills, and ability to prioritize.
Fundamental understanding of, and interest in, data and analytics.
Successful track record in digital marketing in pharma, e.g. experience in pull-through of global journey & campaign blueprints to local markets as well as capability building
In-depth knowledge and understanding of digital, channels, platforms, ecosystem and strong awareness of latest development/innovations in digital marketing
Working knowledge and experience with Canadian healthcare data.
Experience with design thinking as well as Agile or similar methodologies an advantage.
Bi-lingualism (EN/FR) an advantage.
Locations
Toronto, Canada
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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