Taxpay AI Looking for Marketing Specalist at Canada Full Time

TaxPay is a new entrant into the accounting world, revolutionizing the tax industry by providing innovative solutions that streamline tax processes and enhance the advisor/client experience. We use AI to help accountants, businesses, and individuals pay their taxes. It isn’t sexy, but it’s critical work and we’re growing!

Mission

It’s TaxPay’s mission to support accountants — so their clients can focus on their business. From accountants to businesses, partners, and individuals, we build frictionless technology and experiences to support those who need to focus on their day to day.

Job Description

TaxPay, a rapidly growing startup revolutionizing the way individuals and businesses manage their taxes, is seeking a dynamic and innovative Marketing Specialist to join our team. As a Marketing Specialist at TaxPay, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, engagement, and customer acquisition. You’ll have the opportunity to work in a fast-paced environment alongside a team of passionate professionals dedicated to transforming the tax industry. If you’re a creative thinker with a proven track record of implementing successful marketing campaigns and are eager to make an impact in a high-growth startup, we want to hear from you!

Roles And Responsibilities

• Contributes to enhancing brand awareness, driving lead generation, and staying attuned to market trends.
• Develop and execute comprehensive marketing plans and campaigns to promote TaxPay’s products and services.
• Create engaging content for various marketing channels, including social media, email newsletters, blog posts, and website updates.
• Collaborate with the design team to produce visually appealing graphics, videos, and other multimedia content that align with brand messaging and objectives.
• Conduct market research and analyze industry trends to identify opportunities for growth and differentiation.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, and others to drive qualified leads and conversions.
• Monitor key performance metrics and analytics to measure the effectiveness of marketing efforts and make data-driven decisions for continuous improvement.
• Support the planning and execution of events, webinars, and other promotional activities to engage with prospects and customers.
• Cultivate relationships with influencers, partners, and industry stakeholders to expand reach and enhance brand credibility.
• Stay up-to-date with the latest marketing trends, tools, and technologies, and propose innovative strategies to stay ahead of the competition.
• Collaborate cross-functionally with sales, product, and customer success teams to ensure alignment and support business objectives.
• Serve as the in-house expert in utilizing HubSpot, leveraging its functionalities to execute marketing campaigns, manage leads effectively, and analyze performance metrics for continuous optimization.