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About the role
Timescapes is looking for a motivated and skilled Demand Generation Manager to join our Marketing team and play an integral role in shaping and implementing our demand generation strategy in North America.
The right candidate will be innovative, analytical, pragmatic, and share our values of Curiosity, Reliability, Continuous Improvement, and Customer Obsession. You are a person that understands the importance of running marketing programs that produce high-quality leads and generate sales pipeline. You know how to build, run, and manage awareness, paid, and lead nurturing programs that target, educate, and convert our ICP into influenced pipeline and closed revenue.
What you’ll be working on
- Developing and executing multi-channel, multi-touch demand generation campaigns designed to drive awareness, engagement and conversion of leads and contribute opportunities to the sales pipeline.
- Partnering closely with the North American Sales Team to build and support cross-functional lead-generation and account-based marketing programs and campaigns to drive pipeline volume and velocity, ensuring alignment and execution.
- Planning and building lead nurturing programs that move people into an active buying motion – Own Nurture and Re-engagement.
- Identifying new inbound and outbound marketing activities that deliver a flow of qualified leads whilst monitoring ROI and optimizing for performance.
- Leveraging analytics and KPIs to understand program effectiveness and continuously improve lead performance and conversion.
- Reporting and communicating KPI results to highlight achievements, identify opportunities and risks, and outline plans for improving demand generation outcomes.
- Collaborating with the marketing team to build programs and campaigns that support the overall marketing playbook.
- Staying up-to-date with industry trends and best practices in marketing and demand generation.
Who we’re looking for
- 3-5+ years of B2B marketing and demand generation experience with a focus on growth-stage technology companies.
- Ability to build, run, and manage awareness, paid, and lead nurturing programs and campaigns from start to finish.
- Proven track record of producing high-quality leads and generating sales pipeline.
- Experience creating demand-generation programs that demonstrate a deep understanding of the buyer and market.
- Ability to analyze and understand data to continuously optimize program and campaign performance.
- Outstanding conversational and written communication style that is simple, clear, and concise.
- Positive and open-minded with excellent problem-solving, strategic thinking skills, and hands-on execution.
- Team player aligned with organizational objectives while working as an individual contributor.
- Solid project management skills with the ability to focus on high-impact, high-value initiatives.
- Knowledge of digital marketing, tools, including: CRM software, marketing automation software (Hubspot or Marketo), Google AdWords and LinkedIn advertising.
The right candidate will demonstrate the key competencies that are important to Timescapes:
- Quality – both in your work and interactions
- Great communicator
- Problem-solving skills
- Adaptability
- Efficiency
Why work at Timescapes
At Timescapes, we are striving to make our mark on the global construction sector by capturing high-resolution timelapse images that deliver powerful job site analytics. Our solution is at the cutting edge of technology and AI and truly improving how construction is done. We are headquartered in Auckland, New Zeland but we are now at our next stage of growth and scaling into international markets.
There is a real sense of pride at Timescapes, and everyone is well connected – we are a close team with a culture of support, trust and having a bit of fun. Everyone is driven to scale the business, and people who are curious and have growth mindsets thrive; people who step up to challenges and find ways to solve any problem.
Salary rage: $85,000 – $110,000 based on experience
