Toys”R”Us Canada Looking for Social Media Coordinator at Concord, Ontario, Canada Full Time

Job Overview:

ToysRUs Canada, proud to be Canadian owned and operated, is here to play and here to stay. There is a full-time opportunity for a Social Media Coordinator in the Marketing department. This opportunity will allow you to work within some of the most exciting categories of business, retail, and Toy, Baby and launching a new home brand, rooms + spaces, opening summer 2023.

The Social Media Coordinator is responsible to create and monitor exciting digital social activations and engagement that drive traffic to all digital campaigns for the Toys“R”Us Canada Ltd brands across social media channels, communities and other emerging digital channels. You would be an online brand ambassador who uses social channels, digital marketing activity and insights to execute strategies, best practices and tools to connect, inspire and engage our customers.

The Social Media Coordinator loves helping customers and is passionate about engaging existing customers, attracting new customers, and promoting our brand, with the ultimate goal of turning fans into customers. As the primary point of contact with customers on the company’s social channels, the role will be responsible for developing social content, scheduling posts, maintaining content calendars and staying abreast of social media trends and technologies.

We want to bring on someone who values what we value – teamwork, excellence, authenticity, accountability and integrity. In other words, we want you to fit in here. This is an opportunity for you to take on exciting responsibilities, build on your already strong skill set and help us achieve our goals, in a work environment that is fast-paced, dynamic and fun.

Responsibilities:

• Execute the Social Media strategy for various platforms including overseeing campaign planning, community management and reporting
• Collaborate with internal Merchandising, Digital Customer Experience, Customer Service and Marketing teams and our agency and vendor partners, to define content marketing requirements and collateral and business priorities to ensure the development and execution of an engaging social marketing calendar
• Map out social calendar and develop optimal posting schedule, considering customer engagement metrics and best practices.
• Execute, manage and maintain a social content calendar, posting across all necessary channels such as, but not limited to, YouTube, LinkedIn, Twitter, Instagram, Facebook, TikTok and any new emerging and relevant networks.
• Ensure all key promotions, vendor partner brands, and marketing campaigns come to life on social media, while educating customers about the products and brands we carry.
• Curate and manage all published content (images, video and written)
• Leverage social tools to monitor and influence brand sentiment and engagement including (but not limited to) Hootsuite, Sprout Enterprise and Salesforce Social Studio
• Engage directly with audiences – including customers, fans and influencers – across digital channels to drive positive sentiment, loyalty, and advocacy for the brand. This includes social media platforms, ratings and reviews, forums and industry blogs (Facebook, Instagram, Twitter, YouTube, Pinterest, etc.)
• Facilitate and moderate conversations related to the brand across owned and earned channels, while escalating issues where appropriate
• Recruit customers to share and to engage in activity with the brands and identifies opportunities from findings in social media performance to inform successful content creation
• Supports internal teams and external vendors in identifying opportunities from every day social listening to Identify issues, patterns and trends in customer conversations
• Show measurable results in community engagement and growth and achieve monthly social media goals
• Stay on top of new opportunities, multiple social media campaigns and new tools to help generate the demand of our offer and drive the traffic to our websites
• Exercise discretion and exhibit sound judgment and decision-making when engaging with customers
• Monitor, analyze and compile summary reports on data analytics and metrics across all social media platforms
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing and social advertising campaigns
• Collaborate with peers and key stakeholders (marketing, technical service, customer service, regulatory affairs, legal affairs, public relations) to ensure all responses are on-brand, accurate and compliant
• Engage with digital influencers and trending topics to scale the brand’s reach, relevance and authority
• During season, be flexible to monitor outside of typical business hours
• Other duties and projects as assigned.

Qualifications:

• Degree in Business, Marketing, English or Communications, or New Media
• Minimum 2-3 years of social media experience demonstrating success with community growth and engagement
• Resident expert in social media-tools, trends and applications, new opportunities in the social media space, Instagram, Facebook, Twitter, YouTube, Pinterest, Hootsuite Enterprise
• Proficient in Microsoft Office Suite
• Previous experience in creating and monitoring social ads to drive traffic and revenue
• Self-motivated with an ability to work as part of a team, but also complete individual work
• Customer focused, energetic and savvy with strong attention to detail with proven organizational, analytic and problem-solving skills
• Ability to multi-task, and manage multiple, competing requests with a high sense of urgency.
• Must be a creative thinker who continuously generates innovative ideas to reach target audiences and business objectives
• Proven ability to manage, monitor and participate in conversations with customers, fans and enthusiasts on social channelswith the ability to dynamically adjust to feedback.
• Excellent writing skills and experience drafting social posts, working with editorial and content calendars
• Possesses proven sound editorial judgement and conflict resolution skills, recognizing opportunities and knowing when/how to act upon them – and recognizing no-win situations and knowing when not to engage.

Toys”R”Us is an Equal Opportunity Employer and offers reasonable accommodations to job applicants with disabilities throughout the recruitment process. Applicants under consideration for employment will be contacted to participate further in the recruitment process. If you are contacted and you require any accommodation in the recruitment process due to a disability, please indicate this and we will work with you to meet your reasonable accessibility needs.