Log In
Sign Up
Company Description
When you join the TWIS team, you are joining a community of like-minded professionals where your opinions are valued and expected. You will have the opportunity to provide feedback on departmental goals, to work collaboratively with others, and to continuously improve your professional skills. Regardless of your role or your location, you are joining a community where every employee contributes to the evolution of our culture and our brand. Our team is currently looking for a/an:
Content Specialist: SEO & SEM (Remote work arrangement available)
Job Description*
What you will do: *
As a member of our Marketing and Business Development team, your responsibilities will include:
- Responsible for analyzing the TWIS websites SEO and developing an advanced improvement strategy plan with frameworks and timelines.
- Responsible for maximizing the organic traffic to websites by improving SERPs (search engine result pages) including the development and maintenance of keyword list and ad copy
- Responsible for deploying an effective local and long-tail search strategy
- Responsible for analyzing, reviewing and implementing changes to all websites so they are optimized for search engines like Google, Yahoo, Bing and others.
- Responsible for developing keyword rich content and provide content improvement recommendations with a view of improving traffic.
- Accountable for compiling, presenting and updating SEO & SEM performance reports
- Keep up-to-date on SEO & SEM guidelines to ensure complete compliance
- Create, develop, execute and optimize all paid search strategies including but not limited to Google, Bing, Yahoo, and other channels
Qualifications*
What you will bring: *
If this opportunity sounds interesting, and you meet the following requirements, you might be the person we’re looking for. We need someone who has:
- Relevant post-secondary education with an emphasis on marketing/digital marketing/web optimization.
- 3 to 5 years strong technical experience in both online and offline Search Engine Optimization and Search Engine Marketing with proven success in Google, Bing and Yahoo.
- Experience building, launching, setting up and QA’ing accounts across multiple search engines.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Proficiency in Excel, including extensive work with pivot tables and data manipulation.
We also consider your potential._ If you know you have what it takes to do the job but your experience doesn’t exactly match the qualifications above, we encourage you to apply and provide us with more details about why you think you would be a great fit._
Additional Information*
What we offer: *
- Competitive salary and bonus structure
- Industry-leading employer-paid group benefits that start on your first day
- Defined benefit pension plan
- 100% coverage of continuing education and licensing fees (including RIBO and AIC courses)
- Flexible work from home and hybrid options
- Opportunities for advancement
If you are interested in this opportunity, please apply online.
OTIP and its group of companies strive to create an accessible and inclusive work environment where everyone is treated with respect and dignity. Upon individual request, we will endeavour to remove any barrier to the recruitment and selection processes and provide accommodations for persons with disabilities.
As a business, we protect what matters most to our members. As an employer, we value what matters most in our workplace. Together, this includes fostering a diverse, equitable and inclusive environment for all. We are committed to learning and evolving so we can continue to celebrate what makes us special. You are who you are, and our differences are what make us unique.
We are an equal opportunity employer and encourage applications from all qualified individuals. We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.
#LI-Remote,
Location: 125 Northfield Drive West, Waterloo, ON
Job Type: Full-time
