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The Product Marketing Manager will promote, increase engagement, and educate advisors and investors on Vanguard’s products by collaborating with stakeholders across the organization to deliver compelling marketing content across multiple distribution channels.
Core Responsibilities:
Responsible for managing the end-to-end development and delivery of all product marketing collateral, including a suite of quarter-end marketing collateral.
Manages data retrieval for marketing materials, reviews the integrity of the data, and creates process efficiencies where applicable.
Independently initiates and / or leads product marketing programs, initiatives, promotions, or research projects.
Develops, implements, and monitors product marketing plans. Contributes expertise to major marketing deliverables, milestones, and required tasks.
Ensures product marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of marketing initiatives and drafts in-depth reviews.
Monitors and analyzes product and marketplace trends, client needs, and competitive offerings across applicable markets.
Proactively communicates status and issues of marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.
Builds and maintains effective relationships with various parties including sales professionals, business leads, product teams, and key decision makers. Proactively fosters communication between stakeholders.
Proactively identifies, manages, and mitigates risks on marketing activities.
Takes initiative and effectively prioritizes work to meet tight deadlines, ensuring quality and accuracy.
Educates the marketing team on the features, benefits, and associated messaging for all products and ensures these are consistently applied across all channels.
Participates in special projects and performs other duties as assigned.
Qualifications:
Minimum five years related work experience.
Undergraduate degree in Marketing or equivalent experience required.
Vanguard is not offering sponsorship for this opportunity
Vanguard welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Accommodation is available upon request.
Future of Work
During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.
As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.
When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).
The working model that your role falls into will be communicated to you in the interview process – please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.
