At Vendasta, we believe in helping great local businesses survive and thrive in a world that’s more competitive than ever—and we’re growing our team! This is an opportunity to join one of the fastest growing tech companies in Canada and make a direct impact on local economies worldwide. In a world where local businesses all over the globe have had their livelihoods turned upside down, Vendasta continues to help them embrace digital solutions and flourish.
Vendasta is a certified Great Place to Work and Best Workplace™ for Today’s Youth and Women. Keep reading if you’d like to join us on our mission to support small businesses all over the world.
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About the Job*
We are looking for a Product Marketing Manager to take our innovative new products to market. The Product Marketing Manager position is a downstream marketing role that will work closely with Product Managers and the Director of Product Marketing to develop marketing collateral, sales training support, website content, product presentations, and other material in order to drive demand and adoption of our products. The Product Marketing Manager will support the sales, customer success, support, and marketing teams and is responsible for developing a comprehensive understanding of the industry, competitive landscape, and customer needs.
As a Product Marketing Manager, you will be responsible for the outbound and inbound marketing activities for your products. You will craft the messaging and positioning for products. You’ll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager, you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales and inbound channels.
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The impact you’ll have*
The value you’ll bring
About Vendasta
So what do we actually do? We create an entire platform full of digital products & solutions that help small to medium sized businesses (SMBs) have a stronger presence online through digital advertising, online listings, reputation management, website creation, social media marketing … and much more! Our platform is used exclusively by channel partners, who sell products and services to SMBs, allowing them to leverage us to scale and grow their business. We’re trusted by 60,000+ channel partners, serving over 5.5 million small to medium businesses worldwide!
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Perks*
Job Type: Full-time
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