VetCare Canada Looking for Marketing Specialist – Full Time at Vancouver, British Columbia, Canada Full Time

VetCare is a proudly Canadian-owned owner and operator of veterinary practices, based in Vancouver, and with passionate associates across Canada. Our commitment to care is at the heart of what we do, from guiding our talented medical and operations teams, supporting practice owners through seamless transitions, and providing the highest quality of care to patients through our community-focused practices.

We are seeking a tenacious Marketing Specialist to join our dynamic, entrepreneurial Practice Care Centre team. This role will be instrumental in building brand recognition in the veterinary industry by building captivating, data-driven content strategies and marketing campaigns.

The Opportunity:

You will be responsible for implementing the marketing strategy across VetCare channels, as well as supporting our practices teams to ensure they have the marketing resources needed to grow market share. You will have the opportunity to lead creative projects, including an assortment of traditional, digital, social and community-focused marketing initiatives, across both corporate and consumer segments. Reporting to the Director of Marketing, you will be responsible for developing compelling web content, social content, and creative projects. Detailed responsibilities include:

• Research, write, edit and optimize marketing copy for multimedia campaigns, including websites, eNewsletters, blog posts, videos, advertisements, social media content calendars, client communications, direct mail, webinars, podcasts and collateral pieces
• Developing a data-driven brand strategy that articulates VetCare’s identity and positioning
• Identify opportunities to increase brand exposure and awareness (ex. news releases)
• Planning and implementing marketing campaigns, advertising, and promotional activities that effectively convey the brand’s message and resonate with our target audience
• Collaborating with our medical teams to identify opportunities for testimonials and success stories
• Provide centralized support to Regional and Practice Managers through strategic marketing materials, training and resources.
• Create and gather content for several social media platforms (Instagram, Tik Tok, Facebook, LinkedIn, YouTube)
• Build, plan and schedule content in advance
• Build monthly reports using analytics, customer feedback, and sales data to support present insights and opportunities to improve

Who You Are:

You are an enthusiastic, goal-driven marketer. Creative, passionate about social media, with exceptional written and communication skills. You are a ‘‘people person” with a love for animals and a great work ethic. As an experienced writer, you have a flair for captivating audiences and an eye for detail.

Must-haves:

• A degree in marketing, journalism, communications, or a combination of related education and professional experience.
• Minimum three years of Marketing experience
• Excellent written and communication skills
• Extremely high attention to detail
• A love for crafting engaging stories and content
• Experience using social media platforms for corporate marketing initiatives including Facebook, Instagram, LinkedIn, YouTube, TikTok etc.
• Ability to collaborate effectively with cross-functional teams
• Self-starter with proven organizational and time-management skills
• Strong relationship-building abilities
• Ability to multitask, prioritize and handle multiple deadlines
• Experience in the medical or veterinary field is an asset, but not required

Does this sound like you? We’d love to hear from you. Please apply with your Resume and Cover Letter.

Location

This role is ideally located in the Vancouver Lower Mainland but will be primarily remote.

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