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ABOUT VINN
VINN is on a mission to change the way cars are bought and sold by bringing modern design theories and a transparent business model to the automotive industry. We are an Automotive e-commerce platform that empowers people to research, find and purchase their perfect vehicle through an enjoyable and supportive experience. Go check out all of our 5 star reviews on Google!
We work hard, solve problems creatively and pride ourselves on having a fun and engaging work environment. We are growing quickly and the opportunities for growth and development are exciting. If you are offered the position, you can expect:
Benefits
Learning opportunities that fit with your career goals
Mentorship
Career development
Dog-friendly office
Coffee and snacks
Office located in downtown Victoria
Employee Share Options
SMS and Email Specialist
The SMS and Email Specialist will work closely with our marketing, design, sales and development team to elevate VINN’s SMS and Email platform. This role will contribute to the design and development of new SMS, Email, and Landing Page campaigns. They will optimize for engagement, retention and conversions. The ideal candidate has the drive to continue to build and engage the front facing SMS and Email content at VINN!
Responsibilities :
Own the Email and SMS marketing program, including input on strategy, segmentation, targeting, testing, acquisition, reporting and optimization.
Design and Optimize automated Email and SMS journeys to improve repeat rate, increase LTV and convert subscribers to loyal customers.
Map out Email and SMS customer journeys to optimize messaging frequency.
Build an Email and SMS A/B testing strategy to continuously improve campaign performance.
Optimize Email program UX by applying UX best practices.
Track and analyze weekly and monthly KPIs against established industry benchmarks and share key learnings with managers.
Routinely purge the email CRM for inactive subscribers.
Assist with pioneering VINN’s email campaigns.
Assist with A/B testing landing page and landing page designs.
What we look for in SMS and Email Specialist :
University Degree or equivalent in marketing, business, communication, or a related field.
2+ years of experience in eCommerce email marketing. If you have SMS experience, bonus, but not a requirement.
2+ years of experience completing data-driven analytics that delivered value and generated revenue.
Strong understanding of customer acquisition, retention, and lifetime value and frequency management.
Strong knowledge of Email and SMS marketing trends and best practices including content strategies, journey mapping, targeting, segmentation, and A/B testing.
Data-driven, results-oriented and process driven, with high expectations of self and team.
Proficiency with Excel/Sheets and Google Analytics.
Very strong communication skills. Verbal and copywriting included.
Ability to problem solve and seek out solutions.
Detail-oriented and are able to manage multiple projects.
Flexible team player who’s comfortable working in a fast-paced, results-oriented environment.
Design knowledge.
Experience with email builders such as Drip, Sendgrid, Mailchimp or equivalent.
This position is based in Victoria, B.C. Unfortunately, remote work is not available at this time.
Salary: $65,000 per year
