WellnessLiving Looking for Director, Demand Generation at Richmond Hill, Ontario, Canada Full Time

Salary: Base Salary + PTO + Benefits

Location: Richmond Hill, Canada *Hybrid 

Length:  Full-time, Permanent  

 About Us: 

WellnessLiving isn’t just our name, it’s who we are. We’re the software company with a heart, placing people and community at the center of everything we do. Our diverse and inclusive culture provides our people and customers with the support, resources, and tools they need to achieve their goals—professionally and personally. From a bootstrap start-up to the fastest-growing software company for class and appointment-based businesses in North America, our commitment to excellence can be seen in all aspects of our business. Trusted by over 5,000 business owners and 15 million users worldwide, our mission is to empower businesses with a value-driven platform that is reliable, easy to use, and equipped with all the tools and services needed to manage and grow a business.

When you join WellnessLiving, you join a team that is customer-focused, community-centered, and forward-thinking and is continuously improving and innovating. We celebrate your wins, recognize your strengths, learn together, and inspire each other to reach new heights, offering a variety of benefits to help you lead happier and healthier lives.

About You

Our ideal candidate will bring:

• Teamwork and Collaboration — Easy to talk to, very approachable, empathetic, patient, puts others at ease, and can work well with others.
• Critical Thinking and Problem-Solving — The ability to analyze, evaluate, and strategize the best solutions when making decisions or faced with challenging situations.
• Strong Work Ethic — Hardworking, dedicated, reliable, and highly motivated with the desire and determination to exceed expectations.
• Natural Leadership Skills — Oversees processes, guides initiatives, holds themselves accountable, listens without judgment, and inspires and nurtures the growth of others to do their best work.
• Entrepreneurial Spirit and Business Mindset — Embraces innovation and continuous improvement, actively seeks out change, and is knowledgeable of current industry trends, practices, and technology.
• Time Management — Uses time efficiently, focuses on top priorities, respects the time of others, and can take ownership of tasks and projects to push them along.

Responsibilities

• Develop B2B marketing strategies that meet inbound MQL and pipeline targets, produce meaningful engagements and build the brand across our target segments.
• Lead a team of demand generation and digital marketing experts focused on various channels (email, events, paid media).
• Create effective and ongoing reporting systems to track metrics and optimize effectiveness in partnership with marketing operations
• Collaborate with sales team to ensure consistent and effective messaging to better capture demand and accelerate pipeline creation and conversion
• Own relationship(s) with external agency partner(s), providing strategic and creative direction aligned to business objectives.
• Deliver highly targeted and relevant messaging to improve engagement and conversion by developing a thorough understanding of your segment and personas
• Craft compelling value propositions, product positioning, and messaging that resonate with target customers.
• Create high-quality marketing content, including product collateral, website content, case studies, and videos. Tailor messaging to various buyer personas in partnership with the content marketing manager.

Qualifications

• 5+ years of marketing and demand generation experience within a B2B SaaS environment and/or wellness tech environment
• Demonstrated success with building and executing effective lead-generation strategies
• Experience building demand models and/or presenting business cases to secure budgets for media, technology, or agency-like services
• Excellent analytical skills, data driven, seeking to understand and stay ahead of market trends, interpret campaign results and proven ability to optimize, pivot and innovate
• Proficient in Marketing Automation tools, CRM, Excel, Google Analytics
• Experience in SEO and paid marketing channels such as Facebook, Google, LinkedIn, PPC, YouTube, etc.
• Exceptional organization, project management and planning skills.

Please note that those who meet the qualifications for the position will be contacted directly

We appreciate you taking the time and look forward to reviewing your application.

WellnessLiving is an equal opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate’s qualifications and experiences as they directly relate to professional competencies. WellnessLiving does not discriminate against any employee or potential employee because of race, creed, colour, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible! We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and our employees.