Westland Insurance Ltd. Looking for Marketing Manager, Ontario (Remote) at Remote Full Time

In the position of Marketing Manager (Brand Manager) you will represent Westland Insurance Group Ltd. while developing, communicating and implementing brand and marketing strategies to support Westland’s key goals and initiatives. You will establish and manage brand identity and work collaboratively with the Marketing and Customer Experience team to ensure brand integrity and success while demonstrating creativity, organization and strong communication skills to facilitate the creation and implementation of strategic brand initiatives.

What we offer:

• Comprehensive medical and dental benefits
• Diverse mix of staff and demonstrated work/life balance
• Career growth opportunities and continuing education programs
• Remote work environment

The Opportunity:
The role will focus on marketing planning + deployment and content creation for all elements of visual brand including our website, social media, branch visuals and print collateral, including photo, video and image inventories. This will include oversight and coordination of rebranding activities for acquired brokerages.

In this role you’ll:

• Maintain the integrity of Westland’s brand and marketing message internally, and through external facing mediums such as physical branch presence, advertising, website and social media to ensure our brand presence is intentional and consistent.
• Work with designated new acquisition partners to implement the Westland brand and messaging and deliver rebranding on time, tracking KPI’s. This includes physical and digital brand development, project management and liaising with events and sponsorship team as needed.
• Each province is unique in licensing and regulatory requirements and the Brand Manager implements and adheres to these based on Operations’ direction to ensure physical branding is not only impactful but meets these standards.
• Develop content and oversee direction for print/offline marketing materials working collaboratively with Brand Manager team.
• Work with Director and other Marketing and Brand team members to create content calendar and update on an ongoing basis throughout the year.
• Draft new social media, blog and website content.
• Develop and communicate marketing and brand strategies for all business units working collaboratively with teams. Including Centers of Excellence: Small Business, Cyber Security, Oil and Gas, Ago/Farm, Transportation.
• Develop and implement strategies and marketing plans to retain clients working with Director and SVP to achieve set KPI’s.
• Collaborate and support lead generation campaigns in conjunction with digital marketing team members, delivering on set KPI’s.
• Collaborate and support Sponsorship and Community partnerships and initiatives working collaboratively with Director and Manager, Events and Community for designated region and others as required.
• Develop and communicate with internal and external partners as needed on all marketing and communications tactics for designated geographical area as well as national projects as required i.e. advertisements, promotions and paid marketing.
• Stay abreast of marketing, brand and industry trends; regional and national. Bring forward ideas and suggestions that align with business goals
• Assist and collaborate on projects with Marketing & CX team as required.

Here’s what you bring:

• 8+ years of marketing and brand management experience including campaign development and deployment
• Experience with digital marketing tactics
• Client management experience

Bachelor’s degree in Marketing or relevant field

• Knowledge of Adobe Illustrator and InDesign
• Working knowledge of Microsoft Office programs (Word, Excel, PowerPoint & Outlook)
• Working knowledge of WordPress for website content updates
• Excellent written and verbal communication skills
• Ability to proactively multi-task, time manage and use project management tools (i.e. Smartsheets) to yield effective results

Westland Insurance Group is one of the largest and fastest-growing independent property and casualty insurance brokers in Canada. With a national network of 195 locations and over 2,100 employees, the company continues to expand coast to coast. Westland’s brokers provide expert advice to home, business, farm, life, and auto insurance clients. Since its founding in 1980, Westland has remained a family-owned company that is committed to supporting its local communities.

Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equality and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants’ disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.

If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at [email protected]