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Who We Are
Zoocasa is an award-winning and passionate prop-tech scale-up obsessed with delivering exceptional consumer experiences in the real estate sector. We pride ourselves on being able to deliver because of our belief in, and support of, our talented and dedicated team. Our growth has been recognized by the Financial Times, The Globe and Mail, Canadian Business and Deloitte Canada.
Job Summary
We’re looking for a creative and digitally obsessed PR & Content Marketing Manager. You likely have 5+ years in the field but are looking to lead an editorial team, and create meaningful content at a fast growing company. You love a challenge and are passionate about all aspects of content creation, digital marketing and social media, from conception and planning to execution and reporting. Maybe you have your own blog or TikTok? We’d love to see it!
Reporting to the Chief Operating Officer, you’ll be responsible for researching and creating content for Zoocasa.com Market Insights blog, managing Zoocasa’s social media channels, and working with our media partners and agency to grow our brand presence online. This position is perfect if you are interested in experimentation, fascinated by real estate and enjoy producing compelling online experiences.
The PR & Content Marketing Manager has a passion for communicating complex concepts in a clear and approachable manner to help Zoocasa educate home buyers and sellers on what will likely be one of the biggest financial investments they will make. The PR & Content Marketing Manager, as well as the broader content and marketing team, will play a key role in Zoocasa’s mission to empower consumers of Canadian residential real estate by providing timely and accurate commentary on:
National, regional and local market sales, trends and forecasted results
Unique neighbourhood trends and property listings
Changes in consumer behaviour in the real estate sector
Analysis and commentary on new and updated government policies and programs
Interest rate changes, holds or personal finance topics related to the real estate industry
Other home-buying/selling/rental topics and home ownership subjects of interest
Editorial materials that resonate with readers and apply search engine optimization (SEO) & content marketing best practices
The PR & Content Marketing Manager, will track and report on progress against established personal, departmental and company-wide KPIs and metrics as it relates to content and overall established marketing goals. The PR & Content Marketing Manager will lead a team in producing compelling reports to help secure media coverage in key markets. You will also be responsible for managing the relationships with our key high value media partners to help drive website traffic & audience growth.
Responsibilities:
Research, create and maintain a compelling content plan that includes high-quality, thought-leadership real estate and personal finance content for Zoocasa and partner websites, always with SEO best practices in mind
Proactively stay up-to-date on industry news, policy and trends
Accurately interpret data and provide analysis that is accurate and easy-to-understand
Cover breaking news, such as housing policy changes, Bank of Canada announcements and real estate board releases
Identify and secure media opportunities for Zoocasa related to reports, tools and listings and relevant news cycles
Ensure accurate tracking of brand mentions on a weekly, monthly, quarterly and annual basis through external media monitoring tools and internal reports; regularly reflect on the performance of past campaigns to make recommendations that can be tested in future campaigns
Maintain, engage with and grow our network of media and influencers
Work closely with the broader marketing team to amplify editorial content across owned and shared channels and social media
Manage a FT Marketing Specialist, freelance writers, designers and contract content creators as needed throughout the year and as editorial demands may dictate
Your qualifications
4-6 years of experience in journalism/communications/digital content, ideally related to real estate, personal finance or economics
Demonstrated the ability to research and write high-quality content, including data-driven articles
Data-literate, comfortable interpreting numbers, including understanding what the data says (and doesn’t say)
Familiarity and keen interest with search engine optimization (SEO) and content marketing best practices
Excellent communication and writing skills; able to present information in a well-structured way
Experience overseeing writers/freelancers, including assigning work, editing and providing feedback
Knowledge of WordPress or other content management systems
Familiarity with social media and monitoring tools
Location
Flexible, remote work environment
Head office is based near downtown Toronto, ON
What to Expect from our Recruiting Process
If the above sounds like you, we’d love to hear from you and get a chance to meet you. For those candidates who seem like a good fit for the role requirements we will start with a quick phone interview to say hi, get a brief introduction and see if it makes sense to set up in-depth conversations. If so, you will meet with the hiring manager and broader Zoocasa team over several virtual video interviews in which we both get to know each other better. If the feeling is mutual we move to the next steps to have you join the team!
We appreciate your interest in this position. We are committed to equal employment opportunities in our recruiting, hiring, employee development and promotion practices and we look forward to hearing from you!
