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Your primary duty is to ensure marketing campaigns and social media activities achieve their objectives. You will leverage your experience to lead the social media strategy, create and post engaging content and manage our social community. This is roll up your sleeve position with a lot of responsibility, stakeholder engagement and exposure to senior sales management.
Job Responsibilities
Create integrated marketing campaigns based on market segments to gain new customers and build repeat business, including successful social media ad campaigns that generate marketing and sales-qualified leads (MQL / SQL)
Supervise the execution, monitoring and measurement of marketing campaigns and their success
Work with external agency partners to brief-in projects. Experience in creating marketing briefs for agency work is required.
Ensure campaign implementation follows organizational guidelines and best practices.
Collaborate with marketing team members for the successful implementation of ad campaigns
Compile regular reports of campaign performance and results and share these with the TNNA Marketing & Communications Manager and highlights to the marketing team.
Improve new campaigns using data and feedback from existing and previous projects
Respond to customer queries through social networks tied to the active campaigns
Work with relevant influencers or complementary brands to grow the company’s social following.
Work with colleagues in the marketing department and graphic designers to create compelling content for publications or campaigns.
Support organic social media content creation and community management for our multiple social media brand sites, including Trouw Nutrition Canada & Hi-Pro Feeds Canada.
Audit the Google Ads, Facebook Ad Manager and other ad placement channels for best in class set up and make any necessary changes.
Support the marketing team as needed
What you’ll bring to the role:
5-7 years experience in managing and running large national ad campaigns
Retail store advertising for a national brand, or food industry / CPG experience preferred
An understanding of the set up and technical needs for setting up digital ad campaigns (i.e. pixels, manager accounts, permission settings for agency support, media buys for traditional placements for print & radio, etc)
Bilingual (English / French) an asset
Digital and traditional marketing experience and solid comfort in both areas.
Email marketing and marketing automation experience a bonus.
APPLICATION PROCESS: If you are interested in applying for this position, please visit the careers section of our website at www.trouwnutrition.ca and submit an application. The position will remain open until filled. We thank all applicants for their interest in Trouw Nutrition Canada Inc.; however only those selected for interviews will be contacted. No calls please. We are committed to employment equity and we encourage applications from qualified individuals, including women, Aboriginal peoples, persons with disabilities and members of visible minorities. Trouw Nutrition Canada Inc. is committed to compliance with all applicable legislation including providing accommodation for applicants with disabilities. Please advise us at any point during the recruitment and selection process if you require accommodation.
s challenges and contribute to the optimisation of business results
