JR-0017964
Job function
Marketing & Communication
Position type
Full time
Site
Richmond
150-2551 Viking Way, Richmond, BC V6V 1N4
Did you know that Frozen Food (as part of GEA Food & Healthcare) is producing freezers on an industrial scale, which take care of freezing your French fries, chicken nuggets, bake-off croissants, waffles, ice cream, peas and so much more. These solutions are offered to national/global A-brands as well as private label suppliers. So you can easily find the final result of what we do in the frozen food section of your food store.
Your responsibilities and tasks:
The Marketing Manager Frozen Food has the responsibility to set up and manage the internal and external marketing and communication for the respective Business Unit, in alignment with the BU strategy and business goals as well as with the marketing initiatives on the country, cluster, and divisional levels and GEA branding guidelines.
Your key priorities:
Develop, budget, execute and evaluate the annual marketing and communication plan
Budget responsibility for the agreed marketing and communications plan
Work together with external creative agencies
Managing, evaluating and improve lead generation and customer engagement campaigns
First level reference for Country Marketing related to Frozen food
Follow the GEA marketing and communication guidelines
Collaborate with Corporate Group Comm. and Branding team
Contributes to other functional and/ or BU-Teams if required
Work close together with the VP Frozen Food as well as Product Management and Sales
Your profile and qualifications:
Your experience:
A Bachelor or Master degree in Marketing/Communication
Min. 3 years of work experience in an international B2B marketing environment with experience in all-around marketing for a specific product and/or application group
Basic technical understanding or affinity with food technology, preferably within the respective product group, customer, or industry area
Broad general marketing and communication knowledge and experience, including online marketing, PR, CRM, and organization of events and exhibitions
You are:
A team player who likes to take initiatives
Good communicator towards different levels/cultures cross the (matrix) organization
Sharing your own opinion in a constructive manner and to the point
Able to build relationships and influence without authority
Striving for quality and innovation in your area of expertise
Having a positive and constructive mindset
If you would like to get a glimpse of the colleagues and the Frozen Food spirit, check out our video:https://video.gea.com/gea-frozen-food#download
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